Market Insights Digital eServices Online Gambling

Online Lottery - Portugal

Portugal

Revenue in the Online Lottery market is projected to reach €188.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.15%, resulting in a projected market volume of €221.70m by 2028.
In the Online Lottery market, the number of users is expected to amount to 178.8k users by 2028.
User penetration will be 1.4% in 2024 and is expected to hit 1.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €1.32k.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Lottery market in Portugal has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms due to the convenience and accessibility they offer. Additionally, the market has been driven by various trends, including the increasing popularity of mobile gambling and the emergence of new lottery games. Portugal's unique local circumstances, such as its regulated online gambling market, have also contributed to the development of the Online Lottery market. Furthermore, underlying macroeconomic factors, such as the country's economic stability and increasing disposable income, have played a role in the market's growth. Customer preferences in the Online Lottery market in Portugal have shifted towards online platforms. This can be attributed to the convenience and accessibility that online platforms offer. With the rise of smartphones and the widespread availability of high-speed internet, customers can now easily access lottery games from the comfort of their own homes. Online platforms also provide customers with a wider range of lottery games to choose from, increasing their options and enhancing their overall experience. One of the key trends in the Online Lottery market in Portugal is the increasing popularity of mobile gambling. With the majority of the population owning smartphones, mobile gambling has become a preferred method of playing lottery games. Mobile apps and websites have been developed to cater to this growing demand, allowing customers to play lottery games anytime and anywhere. This trend is expected to continue as technology continues to advance and mobile devices become even more prevalent. Another trend in the market is the emergence of new lottery games. Traditional lottery games, such as scratch cards and number draws, are still popular, but new games with innovative concepts and higher jackpots are gaining traction. These new games attract a younger demographic and provide a fresh and exciting experience for players. The introduction of these new games has helped to diversify the market and attract new customers. Portugal's regulated online gambling market is a unique local circumstance that has contributed to the development of the Online Lottery market. The country has implemented strict regulations and licensing requirements for online gambling operators, ensuring a safe and secure environment for players. This has helped to build trust among customers and encourage them to participate in online lottery games. The regulated market also provides a level playing field for operators, promoting fair competition and driving innovation in the industry. Underlying macroeconomic factors have also played a role in the growth of the Online Lottery market in Portugal. The country's economic stability and increasing disposable income have allowed more people to participate in lottery games. As consumers have more money to spend, they are more likely to engage in leisure activities such as gambling. Additionally, the Online Lottery market provides an opportunity for individuals to potentially win large sums of money, which can be appealing in times of economic uncertainty. In conclusion, the Online Lottery market in Portugal is experiencing significant growth due to customer preferences for online platforms, the emergence of new lottery games, and the country's regulated online gambling market. The increasing popularity of mobile gambling and the unique local circumstances in Portugal have also contributed to the market's development. Furthermore, underlying macroeconomic factors such as economic stability and increasing disposable income have played a role in the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.