Market Insights Digital eServices Dating Services

Casual Dating - Portugal

Portugal

Revenue in the Casual Dating market is projected to reach €1.55m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.73%, resulting in a projected market volume of €1.66m by 2028.
In the Casual Dating market, the number of users is expected to amount to 64.8k users by 2028.
User penetration will be 0.6% in 2024 and is expected to hit 0.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €26.69.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Comparaison de régions

Monnaie

Analyst Opinion

The Casual Dating market in Portugal has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms.

Customer preferences: In Portugal, there is a growing preference for casual dating among young adults who are looking for fun and companionship without the commitment of a serious relationship. This trend is influenced by the changing societal norms and the desire for personal freedom and independence. With the rise of digital communication and social media, people are becoming more comfortable with meeting new people online and exploring casual relationships.

Trends in the market: One of the key trends in the Casual Dating market in Portugal is the increasing popularity of online dating platforms. These platforms provide a convenient and efficient way for individuals to connect with potential partners who are also interested in casual dating. The ease of use and wide range of options available on these platforms have contributed to their growing popularity among Portuguese singles. Another trend in the market is the emergence of niche dating platforms catering to specific interests or demographics. These platforms offer a more targeted approach to casual dating, allowing individuals to connect with like-minded individuals who share similar interests or backgrounds. This trend reflects the growing demand for personalized and specialized dating experiences in Portugal.

Local special circumstances: Portugal is known for its vibrant nightlife and social scene, which contributes to the popularity of casual dating. The country has a rich cultural heritage and a strong emphasis on socializing and enjoying life. This creates a conducive environment for casual dating, as people are more open to meeting new people and exploring new experiences.

Underlying macroeconomic factors: The growth of the Casual Dating market in Portugal is also influenced by several macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and discretionary spending. This has allowed individuals to allocate more resources towards leisure activities, including casual dating. Furthermore, Portugal has a relatively high internet penetration rate, with a large portion of the population having access to the internet. This has facilitated the growth of online dating platforms, as more people are able to connect and interact with potential partners online. In conclusion, the Casual Dating market in Portugal is experiencing growth due to changing customer preferences, the increasing acceptance of online dating platforms, and the country's vibrant social scene. These factors, coupled with favorable macroeconomic conditions, have created a conducive environment for the development of the casual dating industry in Portugal.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.