Sport Events - Portugal

  • Portugal
  • Revenue in the Sport Events market is projected to reach €76.50m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.01%, resulting in a projected market volume of €82.83m by 2028.
  • In the Sport Events market, the number of users is expected to amount to 0.8m users by 2028.
  • User penetration will be 7.7% in 2024 and is expected to hit 8.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €97.97.
  • In global comparison, most revenue will be generated in the United States (€15,080.00m in 2024).
  • With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

 
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Comparaison de régions
 
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Analyst Opinion

The Sport Events market in Portugal is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trend. Customer preferences play a crucial role in driving the growth of the Sport Events market in Portugal. Portuguese consumers are increasingly interested in participating in and attending various sports events. They have a strong passion for sports and enjoy the thrill and excitement that comes with live events. This growing interest in sports events has created a demand for a wide range of activities, including football matches, basketball games, tennis tournaments, and more. Trends in the market also contribute to the development of the Sport Events market in Portugal. One notable trend is the increasing popularity of international sporting events hosted in the country. Portugal has successfully hosted major events such as the UEFA European Championship and the UEFA Champions League Final, attracting a large number of domestic and international spectators. These events not only boost the local economy but also enhance the country's reputation as a premier sporting destination. Additionally, there is a growing trend of organizing niche and alternative sports events, catering to specific interests and demographics. This diversification of the market appeals to a wider range of consumers and helps sustain the growth of the industry. Local special circumstances further contribute to the development of the Sport Events market in Portugal. The country's favorable climate, with mild winters and long summers, allows for year-round outdoor sports activities and events. This advantage attracts athletes, teams, and spectators from around the world, who can enjoy sports events in pleasant weather conditions. Furthermore, Portugal's rich sporting heritage and strong infrastructure, including state-of-the-art stadiums and sports facilities, provide an ideal setting for hosting various events. The combination of natural beauty, cultural attractions, and world-class sports facilities makes Portugal an attractive destination for sports enthusiasts. Underlying macroeconomic factors also play a significant role in the growth of the Sport Events market in Portugal. The country's stable economy and increasing disposable income have contributed to higher consumer spending on leisure activities, including sports events. Additionally, the tourism industry in Portugal has been thriving, with a growing number of international visitors coming to the country. These tourists often seek out sports events as part of their travel experience, further boosting the demand for such activities. The government's support and investment in sports infrastructure and promotion also contribute to the positive development of the market. In conclusion, the Sport Events market in Portugal is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing interest in sports events, the popularity of international events, favorable local conditions, and a strong economy all contribute to the positive trend. This market is expected to continue to thrive in the coming years, attracting both domestic and international participants and spectators.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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