eServices - Portugal

Portugal

Revenue in the eServices market is projected to reach €1,236.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.80%, resulting in a projected market volume of €1,491.00m by 2028.
The Online Education market is expected to show a revenue growth of 13.6% in 2025.
The Online Gambling market has a projected market volume of €785.50m in 2024.
In global comparison, most revenue will be generated in the United States (€137,100.00m in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €1,330.00 in 2024.
In the Online Education market, the number of users is expected to amount to 2.1m users by 2028.
User penetration in the Event Tickets market will be at 18.8% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The eServices market in Portugal has been experiencing significant growth in recent years. Customer preferences have shifted towards digital platforms and online services, leading to increased demand for eServices. This trend is driven by several factors, including convenience, cost-effectiveness, and the increasing availability of internet access.

Customer preferences: Portuguese consumers have embraced the convenience of eServices, opting for online platforms and digital solutions for various needs. From shopping to banking and entertainment, customers are increasingly turning to online channels for their daily activities. This shift is largely driven by the ease of use and accessibility of eServices, allowing customers to save time and effort by completing tasks from the comfort of their homes.

Trends in the market: One of the key trends in the eServices market in Portugal is the rapid expansion of e-commerce. Online shopping has gained popularity among Portuguese consumers, with a growing number of people opting to purchase products and services online. This trend is fueled by factors such as competitive pricing, a wide range of options, and the convenience of doorstep delivery. Another significant trend in the market is the increasing adoption of digital payment solutions. Portuguese consumers are embracing digital payment methods, such as mobile wallets and online banking, for their transactions. This trend is driven by the convenience and security offered by digital payment solutions, as well as the growing acceptance of these methods by merchants and service providers.

Local special circumstances: Portugal has a high internet penetration rate, with a large percentage of the population having access to the internet. This widespread internet connectivity has created a conducive environment for the growth of eServices. Additionally, the Portuguese government has been actively promoting the digitalization of public services, further driving the adoption of eServices among the population.

Underlying macroeconomic factors: The growth of the eServices market in Portugal is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has contributed to increased consumer spending power. This economic stability has created a favorable environment for the development of eServices, as consumers have the means to invest in digital solutions and online platforms. Furthermore, Portugal has a strong entrepreneurial culture, with a growing number of startups and tech companies emerging in the country. This entrepreneurial ecosystem has fostered innovation in the eServices sector, leading to the development of new digital solutions and platforms. In conclusion, the eServices market in Portugal is experiencing significant growth due to shifting customer preferences, favorable local circumstances, and underlying macroeconomic factors. The convenience, cost-effectiveness, and accessibility of eServices have driven increased demand among Portuguese consumers. As the market continues to evolve, it is expected that the adoption of eServices will further expand, offering new opportunities for businesses and service providers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.