eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.
The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.
eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX
Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process
The eServices market in China has been experiencing significant growth in recent years. This growth can be attributed to several factors, including customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Chinese consumers have shown a strong preference for eServices due to their convenience and efficiency. With the rapid development of technology and the widespread use of smartphones, more and more people in China are embracing eServices as a way to save time and effort. Whether it is online shopping, food delivery, ride-hailing, or financial services, Chinese consumers are increasingly turning to eServices for their everyday needs.
Trends in the market: One of the key trends in the eServices market in China is the rise of mobile payment platforms. Mobile payment has become extremely popular in China, with platforms such as Alipay and WeChat Pay dominating the market. This trend has been driven by the convenience and security of mobile payment, as well as the integration of payment services into other eServices platforms. Another trend in the market is the increasing popularity of online-to-offline (O2O) services. O2O services connect online platforms with offline businesses, allowing consumers to easily access a wide range of services such as food delivery, beauty services, and healthcare. This trend has been fueled by the growing demand for convenience and personalized services among Chinese consumers.
Local special circumstances: China's large population and rapid urbanization have created unique circumstances for the eServices market. The country's vast consumer base provides a huge market for eService providers, while the concentration of population in urban areas makes it easier to reach a large number of potential customers. Additionally, the high internet penetration rate in China has further facilitated the growth of the eServices market.
Underlying macroeconomic factors: China's strong economic growth and rising disposable incomes have played a significant role in driving the development of the eServices market. As people's incomes increase, they are more willing to spend money on eServices that offer convenience and efficiency. Furthermore, the government's support for the development of the digital economy has created a favorable environment for eService providers to thrive. In conclusion, the eServices market in China is experiencing rapid growth due to customer preferences for convenience and efficiency, trends such as mobile payment and O2O services, local special circumstances including a large population and high internet penetration rate, and underlying macroeconomic factors such as strong economic growth and rising disposable incomes. As these factors continue to drive the development of the eServices market, we can expect to see further growth and innovation in the coming years.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Key Market Indicators
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