Market Insights Digital eServices Online Education

Professional Certificates - China

China

Revenue in the Professional Certificates market is projected to reach €1.14bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.63%, resulting in a projected market volume of €1.77bn by 2028.
In the Professional Certificates market, the number of users is expected to amount to 12.4m users by 2028.
User penetration will be 0.6% in 2024 and is expected to hit 0.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €137.70.
In global comparison, most revenue will be generated in the United States (€1,795.00m in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

Key regions: Asia, Germany, Europe, United States, Japan

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Analyst Opinion

The Professional Certificates market in China is experiencing significant growth and development.

Customer preferences: Chinese professionals are increasingly recognizing the value of professional certificates in enhancing their career prospects and acquiring new skills. With the rapid pace of technological advancements and the increasing demand for specialized knowledge and expertise, professionals in China are seeking professional certificates to stay competitive in the job market. Additionally, employers in China are placing greater emphasis on hiring candidates with relevant certifications, further driving the demand for professional certificates.

Trends in the market: One of the key trends in the Professional Certificates market in China is the growing popularity of online certification programs. Online platforms offer convenience and flexibility, allowing professionals to acquire new skills and knowledge at their own pace and from the comfort of their homes. This trend has been accelerated by the COVID-19 pandemic, which has led to an increased reliance on remote learning and virtual classrooms. Another trend in the market is the rise of industry-specific certifications. Professionals in China are recognizing the importance of specialized knowledge and expertise in their respective industries. As a result, there is a growing demand for certifications that are tailored to specific industries, such as finance, technology, healthcare, and marketing. These industry-specific certifications provide professionals with the necessary skills and knowledge to excel in their chosen fields.

Local special circumstances: China's large population and rapidly growing economy provide a unique opportunity for the Professional Certificates market. With a vast pool of professionals seeking to enhance their skills and career prospects, the demand for professional certificates is expected to continue growing. Additionally, the Chinese government has been actively promoting lifelong learning and professional development, further fueling the demand for certifications.

Underlying macroeconomic factors: China's economic growth and the ongoing shift towards a knowledge-based economy are key macroeconomic factors driving the development of the Professional Certificates market. As China continues to transform into a global economic powerhouse, there is a growing demand for professionals with specialized skills and knowledge. Professional certificates provide individuals with the necessary credentials to meet this demand and excel in their careers. In conclusion, the Professional Certificates market in China is experiencing significant growth and development due to customer preferences for career advancement, the popularity of online certification programs, the rise of industry-specific certifications, China's unique market conditions, and the underlying macroeconomic factors driving the demand for specialized skills and knowledge.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.