Professional Certificates - Europe

  • Europe
  • Revenue in the Professional Certificates market is projected to reach €1.07bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.79%, resulting in a projected market volume of €1.34bn by 2028.
  • In the Professional Certificates market, the number of users is expected to amount to 13.1m users by 2028.
  • User penetration will be 1.3% in 2024 and is expected to hit 1.5% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €94.74.
  • In global comparison, most revenue will be generated in the United States (€1,788.00m in 2024).
  • With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

Key regions: Asia, Germany, Europe, United States, Japan

Comparaison de régions

Analyst Opinion

The Professional Certificates market in Europe has been experiencing significant growth in recent years, driven by customer preferences for upskilling and the increasing demand for specialized knowledge and skills in the workforce.

Customer preferences:
In today's rapidly changing job market, individuals are seeking ways to enhance their skills and stay competitive. Professional Certificates offer a targeted and efficient way to acquire new knowledge and credentials in a specific field. They provide a flexible learning option that can be completed online or through short-term intensive programs, allowing individuals to balance their professional and personal commitments. Moreover, Professional Certificates are often recognized by employers and industry associations, giving individuals a competitive edge in the job market.

Trends in the market:
One of the key trends in the Professional Certificates market in Europe is the growing popularity of digital skills certificates. With the increasing digitalization of industries, there is a high demand for professionals with expertise in areas such as data analytics, digital marketing, and cybersecurity. Professional Certificates that focus on these digital skills are in high demand as individuals look to acquire the necessary competencies to thrive in the digital economy. Another trend in the market is the rise of industry-specific certificates. As industries become more specialized, there is a need for professionals with in-depth knowledge and skills in specific sectors. Professional Certificates that cater to these industry-specific needs, such as certificates in renewable energy or healthcare management, are gaining traction as individuals seek to differentiate themselves in their respective fields.

Local special circumstances:
Europe is a diverse region with different countries and cultures, and this diversity is reflected in the Professional Certificates market. Each country has its own unique set of industries and job market demands, leading to variations in the types of certificates that are in demand. For example, countries with a strong manufacturing base may see a higher demand for certificates in engineering or supply chain management, while countries with a thriving tourism industry may see a higher demand for certificates in hospitality management.

Underlying macroeconomic factors:
The growth of the Professional Certificates market in Europe is also influenced by underlying macroeconomic factors. As the European economy continues to recover from the financial crisis, there is a greater emphasis on skills development and job creation. Governments and employers are investing in training and development programs to address skills gaps and ensure a skilled workforce. This investment in human capital is driving the demand for Professional Certificates as individuals seek to acquire the skills needed for the jobs of the future. In conclusion, the Professional Certificates market in Europe is experiencing growth due to customer preferences for upskilling, the demand for specialized knowledge and skills, and the underlying macroeconomic factors driving investment in skills development. The market is evolving to meet the changing needs of individuals and industries, with a focus on digital skills and industry-specific certificates. The diversity of the European region also leads to variations in the types of certificates that are in demand, reflecting the unique industries and job market demands of each country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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