eServices - Europe

  • Europe
  • Revenue in the eServices market is projected to reach €82.70bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.02%, resulting in a projected market volume of €100.60bn by 2028.
  • The Online Education market is expected to show a revenue growth of 10.7% in 2025.
  • The Online Gambling market has a projected market volume of €43.52bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€138,500.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €783.10 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 149.5m users by 2028.
  • User penetration in the Event Tickets market will be at 17.0% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Comparaison de régions

Analyst Opinion

The eServices market in Europe is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences:
Customers in Europe are increasingly adopting eServices due to their convenience, efficiency, and cost-effectiveness. The ability to access services online or through mobile applications allows customers to save time and effort, making eServices an attractive option. Additionally, the COVID-19 pandemic has accelerated the shift towards digital services, as people have become more reliant on online platforms for various needs.

Trends in the market:
One of the key trends in the eServices market in Europe is the rise of e-commerce. With the increasing popularity of online shopping, customers are demanding more seamless and efficient e-commerce platforms. This has led to the development of innovative solutions such as personalized recommendations, easy payment options, and fast delivery services. Furthermore, the integration of artificial intelligence and machine learning technologies is enhancing the customer experience by providing personalized and targeted services. Another significant trend in the eServices market is the growth of digital banking and financial services. Customers are increasingly turning to online banking platforms for their financial needs, including transactions, investments, and loans. The convenience and accessibility of digital banking have made it a preferred choice for many customers, especially the younger generation. As a result, traditional banks are adapting to this trend by investing in digital infrastructure and offering a wide range of online services.

Local special circumstances:
The eServices market in Europe is influenced by local special circumstances, such as varying levels of internet penetration and digital literacy. While some European countries have high internet penetration rates and a tech-savvy population, others face challenges in terms of connectivity and digital skills. This creates a digital divide, with certain regions and demographics having limited access to eServices. To bridge this gap, governments and businesses are investing in improving digital infrastructure and providing digital literacy programs.

Underlying macroeconomic factors:
The growth of the eServices market in Europe is supported by several macroeconomic factors. The region has a strong digital economy, with a well-developed IT infrastructure and a highly skilled workforce. This enables businesses to innovate and offer a wide range of eServices to meet customer demands. Additionally, favorable government policies and regulations promote the growth of the eServices sector by encouraging entrepreneurship, investment, and competition. Furthermore, the European Union's Digital Single Market initiative aims to create a harmonized digital market across member states, facilitating cross-border e-commerce and promoting the development of eServices. This initiative has led to increased collaboration and standardization in the eServices sector, benefiting both businesses and customers. In conclusion, the eServices market in Europe is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The adoption of eServices is driven by their convenience, efficiency, and cost-effectiveness, with e-commerce and digital banking being key trends in the market. However, challenges such as varying levels of internet penetration and digital literacy need to be addressed to ensure equal access to eServices across the region.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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