Online Casinos - Europe

  • Europe
  • Revenue in the Online Casinos market is projected to reach €19.20bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.02%, resulting in a projected market volume of €22.48bn by 2028.
  • In the Online Casinos market, the number of users is expected to amount to 37.5m users by 2028.
  • User penetration will be 4.0% in 2024 and is expected to hit 4.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €0.56k.
  • In global comparison, most revenue will be generated in the United States (€7,090.00m in 2024).
  • With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

Comparaison de régions

Analyst Opinion

The Online Casinos market in Europe is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences:
Customers in Europe are increasingly turning to online casinos for their gambling and entertainment needs. The convenience and accessibility of online platforms allow players to enjoy their favorite casino games from the comfort of their own homes. Additionally, the wide variety of games available online, including slots, poker, and roulette, cater to different customer preferences and provide a more personalized gaming experience.

Trends in the market:
One of the key trends in the European online casinos market is the rise of mobile gambling. With the increasing penetration of smartphones and improved internet connectivity, more customers are opting to play casino games on their mobile devices. Mobile gambling offers convenience and flexibility, allowing players to enjoy their favorite games anytime and anywhere. This trend is expected to continue as technology advances and mobile gaming platforms become more sophisticated. Another trend in the market is the growing popularity of live dealer games. These games provide a more immersive and interactive experience, as players can interact with real dealers and other players in real-time. Live dealer games bridge the gap between online and traditional land-based casinos, offering a unique and engaging gaming experience. This trend is driven by advancements in technology, such as high-quality video streaming and improved internet speeds.

Local special circumstances:
The regulatory landscape in Europe plays a significant role in shaping the online casinos market. Each country has its own set of regulations and licensing requirements, which can impact the availability and operation of online casinos. Some countries have more lenient regulations, allowing for a larger number of online casinos to operate, while others have stricter regulations, limiting the market size. Additionally, some countries have state-owned or monopolized gambling markets, which can create barriers to entry for foreign operators.

Underlying macroeconomic factors:
The overall growth of the European economy and disposable income levels influence the online casinos market. When the economy is strong and consumer confidence is high, people are more likely to spend money on entertainment activities, including online gambling. Conversely, during economic downturns, consumers may cut back on discretionary spending, which could impact the online casinos market. Furthermore, advancements in technology and internet infrastructure are driving the growth of the online casinos market in Europe. As internet connectivity improves and becomes more widespread, more customers have access to online gambling platforms. This, coupled with the increasing popularity of smartphones and mobile devices, creates a favorable environment for the growth of the online casinos market. In conclusion, the Online Casinos market in Europe is experiencing growth and development due to changing customer preferences, emerging trends such as mobile gambling and live dealer games, local special circumstances including regulatory factors, and underlying macroeconomic factors such as the overall strength of the economy and advancements in technology.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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