Online Casinos - United States

  • United States
  • Revenue in the Online Casinos market is projected to reach €7.09bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.90%, resulting in a projected market volume of €9.61bn by 2028.
  • In the Online Casinos market, the number of users is expected to amount to 49.0m users by 2028.
  • User penetration will be 9.5% in 2024 and is expected to hit 14.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €219.50.
  • In global comparison, most revenue will be generated in the United States (€7,090.00m in 2024).
  • With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

Comparaison de régions

Analyst Opinion

The Online Casinos market in the United States has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for the growth of the Online Casinos market in the United States is the increasing preference for online gambling among consumers. With the advancement of technology and the widespread availability of high-speed internet, more and more people are turning to online casinos for their entertainment needs. Online casinos offer convenience and accessibility, allowing players to enjoy their favorite casino games from the comfort of their own homes. Additionally, online casinos provide a wide range of games and betting options, catering to the diverse preferences of customers.

Trends in the market:
One of the key trends in the Online Casinos market in the United States is the growing popularity of mobile gambling. With the proliferation of smartphones and tablets, players can now access online casinos on the go. This trend has led to the development of mobile casino apps and optimized websites, providing a seamless and immersive gambling experience on mobile devices. The convenience and flexibility offered by mobile gambling have attracted a large number of customers, contributing to the overall growth of the market. Another trend in the Online Casinos market in the United States is the increasing focus on live dealer games. Live dealer games combine the convenience of online gambling with the authenticity of a traditional casino experience. Players can interact with real dealers and other players in real-time, enhancing the social aspect of online gambling. This trend has gained traction among customers who value the interactive and immersive nature of live dealer games.

Local special circumstances:
The regulatory landscape surrounding online gambling in the United States has had a significant impact on the development of the Online Casinos market. While online gambling is legal at the federal level, each state has the authority to regulate and legalize online gambling within its borders. This has led to a patchwork of regulations across different states, with some states fully embracing online gambling and others imposing strict restrictions. The varying regulatory environment has created opportunities for online casinos to enter certain markets while facing barriers in others.

Underlying macroeconomic factors:
The strong growth of the Online Casinos market in the United States can also be attributed to favorable macroeconomic factors. The overall growth of the economy, increasing disposable incomes, and changing consumer behavior have all contributed to the expansion of the market. Additionally, the COVID-19 pandemic has accelerated the shift towards online entertainment, including online gambling. With physical casinos temporarily closed or operating at reduced capacity, many players have turned to online casinos as a safe and convenient alternative. In conclusion, the Online Casinos market in the United States is experiencing significant growth due to the increasing preference for online gambling, the popularity of mobile gambling, and the focus on live dealer games. The regulatory landscape and underlying macroeconomic factors have also played a role in shaping the market. As technology continues to advance and consumer preferences evolve, the Online Casinos market in the United States is expected to continue its upward trajectory.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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