Market Insights Digital

Smart Home - United States

  • United States
  • The revenue in the Smart Home market is projected to reach €36.0bn in 2024 in the United States.
  • It is expected to show an annual growth rate (CAGR 2024-2028) of 9.36%, resulting in a projected market volume of €51.5bn by 2028.
  • By 2028, the number of active households in the Smart Home market is expected to amount to [users_currentlayer_yearend].
  • The household penetration rate is projected to increase from 52.4% in 2024 to 75.1% by 2028.
  • Currently, the average revenue per installed Smart Home market is expected to be €514.70.
  • In a global comparison, United States generates the most revenue in the Smart Home market, with €36.0bn in 2024.
  • The United States is experiencing a surge in demand for smart home devices, with homeowners increasingly seeking convenience and energy efficiency.

Key regions: United States, United Kingdom, Germany, Europe, Norway

 
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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Smart Homes
  • Demographics
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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