Event Tickets - China

China

Revenue in the Event Tickets market is projected to reach €8.95bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.63%, resulting in a projected market volume of €9.93bn by 2028.
The Cinema Tickets market has a projected market volume of €6.46bn in 2024.
In global comparison, most revenue will be generated in the United States (€33,630.00m in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to €50.03 in 2024.
In the Event Tickets market, the number of users is expected to amount to 184.8m users by 2028.
User penetration in the Event Tickets market will be at 12.0% in 2024.

Key regions: Germany, India, China, Europe, Japan

Marché

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Analyst Opinion

The Event Tickets market in China has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in China have shifted towards experiential consumption, with people increasingly valuing unique experiences and events. This has led to a growing demand for event tickets, as consumers seek to attend concerts, sports games, theater performances, and other live events. Additionally, the rise of social media and online platforms has made it easier for people to discover and share information about upcoming events, further fueling the demand for event tickets. Trends in the market have also played a role in the growth of the Event Tickets market in China. One notable trend is the increasing popularity of international events and performances. Chinese consumers are increasingly interested in experiencing foreign culture and entertainment, leading to a surge in demand for tickets to international concerts, festivals, and shows. This trend has been supported by the growing middle class in China, who have more disposable income to spend on leisure activities. Another trend in the market is the rise of online ticket sales. Chinese consumers have embraced e-commerce platforms and mobile payment systems, making it convenient and easy for them to purchase event tickets online. This has led to a shift away from traditional ticketing methods, such as purchasing tickets at physical box offices. Online ticket sales have also allowed event organizers to reach a wider audience and sell tickets more efficiently. Local special circumstances in China have also contributed to the growth of the Event Tickets market. The Chinese government has been actively promoting the development of the cultural and entertainment industries, recognizing their potential for economic growth and job creation. This has led to increased investment in infrastructure for hosting events, as well as the development of cultural districts and entertainment complexes. These initiatives have created more opportunities for events and performances, driving the demand for event tickets. Underlying macroeconomic factors have also played a role in the development of the Event Tickets market in China. The country's strong economic growth has led to an increase in disposable income and consumer spending power. This has allowed more people to afford event tickets and participate in leisure activities. Additionally, the growth of the middle class has created a larger consumer base for the Event Tickets market. In conclusion, the Event Tickets market in China has experienced significant growth due to customer preferences for experiential consumption, trends such as the popularity of international events and online ticket sales, local special circumstances including government support for the cultural and entertainment industries, and underlying macroeconomic factors such as strong economic growth and a growing middle class. This growth is expected to continue in the coming years as more people in China seek out unique experiences and events.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.