Market Insights Digital eServices Online Education

Online University Education - Portugal

Portugal

Revenue in the Online University Education market is projected to reach €164.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 12.65%, resulting in a projected market volume of €265.20m by 2028.
In the Online University Education market, the number of users is expected to amount to 130.6k users by 2028.
User penetration will be 0.9% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to €1.83k.
In global comparison, most revenue will be generated in the United States (€75.52bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online University Education market in Portugal has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing demand for flexible and accessible education options. Many students in Portugal are seeking higher education opportunities that fit their busy schedules and allow them to balance work and family responsibilities. Online university education provides the flexibility and convenience that these students are looking for, allowing them to study at their own pace and from anywhere with an internet connection. Additionally, online education often offers a wider range of courses and degree programs than traditional brick-and-mortar universities, giving students more options to choose from.

Trends in the market: Another trend driving the growth of the online university education market in Portugal is the advancement of technology. With the increasing availability and affordability of high-speed internet access, more students have the ability to participate in online courses and programs. Furthermore, the development of online learning platforms and tools has made it easier for universities to offer online education options and for students to access and engage with course materials. These technological advancements have contributed to the overall growth and acceptance of online education in Portugal.

Local special circumstances: Portugal has a relatively high rate of youth unemployment, which has led many young people to seek higher education as a way to improve their job prospects. However, traditional university education can be expensive and time-consuming, making online education an attractive alternative. Online university education allows students to acquire the necessary skills and qualifications without the financial burden and time commitment of attending a physical university. Additionally, the Portuguese government has recognized the importance of online education in addressing the country's skills gap and has implemented policies to support and promote online learning initiatives.

Underlying macroeconomic factors: The growth of the online university education market in Portugal is also influenced by broader macroeconomic factors. The country has been experiencing economic recovery in recent years, which has led to increased investment in education and training. As a result, more universities and educational institutions in Portugal are expanding their online education offerings to meet the growing demand. Additionally, the COVID-19 pandemic has accelerated the adoption of online education globally, including in Portugal. The lockdown measures and social distancing requirements have forced many educational institutions to shift to online teaching and learning, further driving the growth of the online university education market in the country. In conclusion, the Online University Education market in Portugal is growing due to the increasing demand for flexible and accessible education options, advancements in technology, local special circumstances such as high youth unemployment, and underlying macroeconomic factors such as economic recovery and the impact of the COVID-19 pandemic. These factors are expected to continue driving the growth of the market in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.