The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.
Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.
Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.
Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland
Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss
The Online Gambling market in Canada has been experiencing significant growth in recent years.
Customer preferences: One of the main reasons for the growth of the online gambling market in Canada is the increasing preference for convenience and accessibility. With the advent of technology and the widespread use of smartphones and internet connectivity, Canadians are now able to access online gambling platforms from the comfort of their own homes or on the go. This convenience factor has attracted a large number of customers to the online gambling market.
Trends in the market: Another trend that has contributed to the growth of the online gambling market in Canada is the increasing popularity of sports betting. Canadians have always had a passion for sports, and the ability to bet on their favorite teams and athletes online has added a new level of excitement to the sports viewing experience. This trend has been further fueled by the legalization of single-event sports betting in Canada, which has opened up new opportunities for online gambling operators.
Local special circumstances: In addition to customer preferences and trends, there are also some local special circumstances that have influenced the development of the online gambling market in Canada. One of these is the regulatory environment. While online gambling is legal in Canada, each province has its own regulations and licensing requirements. This has created a fragmented market with different operators catering to different provinces. However, efforts are being made to create a more unified regulatory framework to ensure consumer protection and responsible gambling practices.
Underlying macroeconomic factors: The growth of the online gambling market in Canada is also influenced by underlying macroeconomic factors. The country has a relatively high disposable income, which allows Canadians to spend more on leisure activities such as online gambling. Additionally, the Canadian economy has been relatively stable in recent years, which has contributed to consumer confidence and willingness to spend on non-essential activities. In conclusion, the online gambling market in Canada is experiencing significant growth due to customer preferences for convenience and accessibility, the increasing popularity of sports betting, local special circumstances such as the regulatory environment, and underlying macroeconomic factors. As the market continues to evolve, it will be important for operators to adapt to changing customer preferences and regulatory requirements to ensure sustainable growth.
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Key Market Indicators
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