The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.
Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.
Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.
Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland
Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss
The online gambling market has experienced significant growth in recent years due to the increasing popularity of internet-based betting and gaming activities. With advancements in technology and the widespread availability of high-speed internet, more and more people are turning to online gambling as a form of entertainment. This trend is expected to continue, particularly as the COVID-19 pandemic has caused a surge in online gambling as people have been spending more time at home.
While the online gambling market presents significant growth opportunities, it also faces several challenges, particularly in terms of regulatory oversight. Due to the nature of online gambling, it can be difficult to enforce regulations, particularly when it comes to ensuring that customers are of legal age and are not engaging in fraudulent activities. Moreover, there are concerns regarding problem gambling and the potential for addiction, which may lead to increased scrutiny and regulation.
Overall, while the online gambling market presents significant opportunities for growth, it is essential that regulatory frameworks are established to ensure that customers are protected, and the industry operates in a responsible and transparent manner. Companies operating in this space need to be vigilant in complying with local laws and regulations and implementing measures to prevent problem gambling and other related issues.
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Key Market Indicators
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