Online Sports Betting - Canada

  • Canada
  • Revenue in the Online Sports Betting market is projected to reach €0.92bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.24%, resulting in a projected market volume of €1.31bn by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 24.5m users by 2028.
  • User penetration will be 48.9% in 2024 and is expected to hit 61.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €48.09.
  • In global comparison, most revenue will be generated in Australia (€9,048.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Comparaison de régions

Analyst Opinion

The Online Sports Betting market in Canada has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for the growth in the Online Sports Betting market in Canada is the increasing popularity of sports betting among Canadian consumers. Canadians have always had a strong interest in sports, and betting on sports events has become a popular pastime for many. The convenience and accessibility of online sports betting platforms have made it easier for Canadians to participate in this activity.

Trends in the market:
One trend in the Online Sports Betting market in Canada is the shift towards mobile betting. With the widespread adoption of smartphones and the increasing availability of mobile apps, more and more Canadians are choosing to place their bets on sports events using their mobile devices. This trend is expected to continue as mobile technology continues to advance and become more integrated into people's daily lives. Another trend in the market is the increasing number of online sports betting platforms that are catering specifically to the Canadian market. These platforms offer a wide range of sports events to bet on, as well as competitive odds and promotions targeted towards Canadian bettors. This has created a highly competitive market, with online sports betting platforms vying for the attention and loyalty of Canadian consumers.

Local special circumstances:
One unique aspect of the Online Sports Betting market in Canada is the legal framework surrounding sports betting. While sports betting is legal in Canada, it is regulated at the provincial level. This means that each province has its own set of rules and regulations governing sports betting, and online sports betting platforms must comply with these regulations in order to operate legally in Canada. This can create challenges for online sports betting platforms, as they must navigate the different regulatory requirements in each province.

Underlying macroeconomic factors:
The growth of the Online Sports Betting market in Canada can also be attributed to underlying macroeconomic factors. Canada has a strong economy, with a high standard of living and a large population. This provides a large customer base for online sports betting platforms to target. Additionally, the Canadian government has been supportive of the online gambling industry, recognizing the potential economic benefits that it can bring. This has created a favorable environment for the growth of the Online Sports Betting market in Canada. In conclusion, the Online Sports Betting market in Canada is experiencing significant growth due to the increasing popularity of sports betting among Canadian consumers, the shift towards mobile betting, the increasing number of online sports betting platforms catering to the Canadian market, the unique legal framework surrounding sports betting in Canada, and the underlying macroeconomic factors such as a strong economy and government support.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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