Matchmaking - Canada

  • Canada
  • Revenue in the Matchmaking market is projected to reach €50.66m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.99%, resulting in a projected market volume of €57.00m by 2028.
  • In the Matchmaking market, the number of users is expected to amount to 609.6k users by 2028.
  • User penetration will be 1.4% in 2024 and is expected to hit 1.5% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €89.55.
  • In global comparison, most revenue will be generated in China (€1,123.00m in 2024).
  • With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

Comparaison de régions

Analyst Opinion

The Matchmaking market in Canada has witnessed significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Matchmaking market in Canada have shifted towards convenience and efficiency. With busy lifestyles and limited time for socializing, many Canadians are turning to online dating platforms to meet potential partners. These platforms offer a convenient way to connect with others, allowing users to browse profiles and communicate with potential matches from the comfort of their own homes. Additionally, the use of algorithms and data analysis in matchmaking services has become increasingly appealing to customers, as it promises to provide more accurate and compatible matches. One of the key trends in the Matchmaking market in Canada is the rise of niche dating platforms. While mainstream dating apps like Tinder and Bumble continue to dominate the market, there has been a growing demand for specialized platforms that cater to specific interests or demographics. For example, there are now dating apps specifically designed for professionals, seniors, and even farmers. This trend reflects the desire for more targeted and tailored matchmaking services, as individuals seek to find partners who share their values, hobbies, or lifestyles. Another trend in the market is the increasing acceptance and normalization of online dating. In the past, there was a stigma associated with meeting someone online, but this perception has significantly changed in recent years. Today, online dating is widely accepted and considered a legitimate way to meet potential partners. This cultural shift has contributed to the growth of the Matchmaking market in Canada, as more people feel comfortable and confident in using online dating platforms. Local special circumstances in Canada also play a role in shaping the Matchmaking market. Canada is a vast country with a relatively small population, which can make it challenging for individuals to meet potential partners, especially in rural areas. Online dating platforms provide a solution to this problem by connecting people across different regions and facilitating long-distance relationships. Additionally, Canada is known for its multiculturalism, and online dating allows individuals to connect with others from diverse backgrounds and cultures. Underlying macroeconomic factors, such as rising smartphone penetration and increasing internet access, have also contributed to the growth of the Matchmaking market in Canada. The widespread use of smartphones and the availability of high-speed internet have made online dating more accessible to a larger population. Furthermore, the COVID-19 pandemic has accelerated the adoption of online dating platforms, as social distancing measures and lockdowns have limited traditional dating opportunities. In conclusion, the Matchmaking market in Canada is experiencing growth due to changing customer preferences, the rise of niche dating platforms, the increasing acceptance of online dating, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and societal attitudes towards online dating evolve, the market is expected to further expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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