The Cinema Tickets market consists of the online sale of tickets for movies shown at the cinema; online reservations that are paid for in the cinema are not included. The market covers digital tickets with QR codes, as well as the purchase of cinema tickets that are paid for online but printed at the cinema. Users refer to active ticket buyers, independent of the number of tickets purchased.
Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Online sale of cinema tickets
Digital tickets with QR codes
Tickets that are paid for online but printed at the cinema
The Cinema Tickets market in Canada has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences for entertainment experiences have shifted towards more immersive and interactive options, leading to increased demand for cinema tickets. Additionally, local special circumstances, such as the presence of a diverse and vibrant film industry, have contributed to the development of the market.
Customer preferences: Customers in Canada have shown a growing preference for immersive entertainment experiences, seeking out opportunities to escape from their daily routines and engage with captivating stories. Going to the cinema provides an ideal opportunity for individuals to indulge in a shared experience with friends and family, creating memories that can be cherished for years to come. Moreover, the cinema offers a unique atmosphere that cannot be replicated at home, with state-of-the-art technology and comfortable seating enhancing the overall experience.
Trends in the market: One key trend in the Canadian cinema tickets market is the rise of premium cinema experiences. In response to customer demand for more immersive and luxurious experiences, cinemas have introduced premium offerings such as VIP lounges, reclining seats, and gourmet food and beverage options. These premium experiences not only attract customers seeking a more elevated cinema experience but also command higher ticket prices, contributing to the overall growth of the market. Another trend in the market is the increasing popularity of event cinema. Event cinema refers to the screening of live performances, such as concerts, ballets, and operas, in cinemas. This trend has gained momentum in recent years, as it allows individuals to experience these events at a fraction of the cost of attending them in person. Furthermore, event cinema provides access to performances that may not be readily available in certain regions of Canada, broadening the cultural offerings for audiences.
Local special circumstances: Canada has a thriving film industry, with a rich history of producing high-quality films and talented filmmakers. The country has produced internationally acclaimed directors, actors, and films, garnering attention and recognition on the global stage. This local special circumstance has contributed to the development of the cinema tickets market in Canada, as audiences are eager to support and engage with homegrown talent. Additionally, the presence of film festivals and events throughout the country further promotes the consumption of cinema tickets, attracting both local and international audiences.
Underlying macroeconomic factors: The growth of the cinema tickets market in Canada is also influenced by underlying macroeconomic factors. Canada has experienced steady economic growth in recent years, leading to an increase in disposable income for many individuals. As a result, consumers have more spending power to allocate towards entertainment and leisure activities, including going to the cinema. Furthermore, the country's strong tourism industry has also contributed to the market's development, as international visitors seek out unique cultural experiences, such as watching Canadian films or attending film festivals. In conclusion, the Cinema Tickets market in Canada is developing due to changing customer preferences towards immersive entertainment experiences and local special circumstances such as the presence of a vibrant film industry. The rise of premium cinema experiences and event cinema are key trends in the market, attracting customers seeking elevated and diverse entertainment options. Canada's thriving film industry and strong macroeconomic factors, including economic growth and tourism, further contribute to the growth of the market.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.