Casual Dating - Canada

  • Canada
  • Revenue in the Casual Dating market is projected to reach €15.14m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.76%, resulting in a projected market volume of €16.88m by 2028.
  • In the Casual Dating market, the number of users is expected to amount to 1.5m users by 2028.
  • User penetration will be 3.8% in 2024 and is expected to hit 3.8% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €10.36.
  • In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
  • With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Comparaison de régions

Analyst Opinion

The Casual Dating market in Canada has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms.

Customer preferences:
In Canada, there has been a shift in customer preferences towards casual dating as opposed to traditional dating methods. This can be attributed to the busy lifestyles of individuals, who are looking for convenient and flexible ways to meet new people. The rise of casual dating apps and websites has provided a platform for Canadians to easily connect with others who share similar interests and preferences.

Trends in the market:
One of the key trends in the Casual Dating market in Canada is the growing popularity of online dating platforms. These platforms offer a wide range of features and options that cater to the diverse needs and preferences of Canadians. From swipe-based apps to more niche platforms, there is a dating platform for every type of casual relationship. This trend is expected to continue as more Canadians embrace the convenience and efficiency of online dating. Another trend in the market is the increasing focus on safety and security. With the rise of online dating, there has been a growing concern among Canadians about the potential risks and dangers associated with meeting strangers online. As a result, dating platforms have implemented various safety measures such as identity verification and profile screening to ensure the safety of their users. This trend reflects the importance that Canadians place on personal safety when engaging in casual dating.

Local special circumstances:
Canada is a multicultural country with a diverse population, and this diversity is reflected in the Casual Dating market. Dating platforms in Canada cater to a wide range of cultural backgrounds and preferences, allowing individuals to connect with others who share their values and beliefs. This inclusivity has contributed to the growth of the market, as Canadians seek out platforms that understand and respect their unique identities.

Underlying macroeconomic factors:
The growth of the Casual Dating market in Canada can also be attributed to underlying macroeconomic factors. Canada has a strong and stable economy, with a high standard of living. This economic stability has allowed Canadians to prioritize leisure activities and personal relationships, including casual dating. Additionally, the increasing use of smartphones and internet penetration in Canada has made online dating more accessible and convenient for a larger portion of the population. In conclusion, the Casual Dating market in Canada is experiencing growth due to changing customer preferences, the increasing popularity of online dating platforms, a focus on safety and security, as well as the country's multicultural and inclusive nature. These factors, combined with a strong and stable economy, have created a favorable environment for the development of the Casual Dating market in Canada.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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