Sport Events - Canada

  • Canada
  • Revenue in the Sport Events market is projected to reach €1.07bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.48%, resulting in a projected market volume of €1.18bn by 2028.
  • In the Sport Events market, the number of users is expected to amount to 4.6m users by 2028.
  • User penetration will be 11.8% in 2024 and is expected to hit 11.5% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €234.00.
  • In global comparison, most revenue will be generated in the United States (€15,230.00m in 2024).
  • With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Comparaison de régions

Analyst Opinion

The Sport Events market in Canada has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Canada have shifted towards a greater interest in sports and physical activities, leading to increased demand for sport events. Canadians have a strong passion for sports, with ice hockey, basketball, and soccer being particularly popular. This has created a large and enthusiastic fan base, eager to attend live sporting events and support their favorite teams. Additionally, there is a growing interest in participating in sports and fitness activities, which has further fueled the demand for sport events such as marathons, triathlons, and cycling races. Trends in the market have also contributed to the growth of the Sport Events market in Canada. One notable trend is the increasing number of international sporting events being hosted in the country. Canada has successfully hosted major events such as the FIFA Women's World Cup, the Pan American Games, and the Winter Olympics. These events not only attract a large number of international visitors but also contribute to the development of local infrastructure and the promotion of sports tourism. Furthermore, there has been a rise in the popularity of niche sports events, such as extreme sports competitions and eSports tournaments, which cater to specific segments of the population and attract a dedicated following. Local special circumstances have played a role in shaping the Sport Events market in Canada. The country's vast geography and diverse climate provide opportunities for a wide range of sport events throughout the year. From skiing and snowboarding in the winter to hiking and water sports in the summer, Canada offers a variety of outdoor activities that attract both local and international participants. Additionally, the presence of professional sports leagues, such as the National Hockey League (NHL) and the Canadian Football League (CFL), contributes to the overall popularity of sport events in the country. Underlying macroeconomic factors have also influenced the growth of the Sport Events market in Canada. The country's strong economy and high disposable income levels have allowed Canadians to allocate a significant portion of their budget towards leisure activities, including attending sport events. Furthermore, government support and investment in sports infrastructure, such as stadiums and arenas, have created a conducive environment for hosting sport events and attracting both domestic and international participants. Overall, the Sport Events market in Canada is thriving due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The combination of a passionate fan base, increasing interest in sports and fitness, international events, diverse outdoor activities, and a strong economy has created a favorable environment for the growth and development of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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