Market Insights Consumer Food Vegetables

Fresh Vegetables - Slovenia

Slovenia

Revenue in the Fresh Vegetables market amounts to €412.30m in 2024. The market is expected to grow annually by 4.17% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€93bn in 2024).
In relation to total population figures, per person revenues of €194.60 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 152.80m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.5% in 2025.
The average volume per person in the Fresh Vegetables market is expected to amount to 68.2kg in 2024.

Key regions: Japan, China, Spain, South Korea, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Fresh Vegetables Market in Slovenia is experiencing minimal growth, influenced by factors such as changing consumer preferences, seasonal availability, and local agricultural practices. Economic conditions and competition from imports also play a significant role in shaping market dynamics.

Customer preferences: Consumers in Slovenia are increasingly prioritizing sustainability and local sourcing when it comes to fresh vegetables, reflecting a broader trend towards environmentally conscious eating habits. This shift is driven by a growing awareness of food origins, with younger demographics showing a preference for organic and locally grown produce. Additionally, the rise of plant-based diets and health-conscious choices is influencing purchasing decisions, prompting retailers to diversify their offerings and emphasize seasonal, fresh options to cater to evolving consumer tastes and lifestyles.

Trends in the market: In Slovenia, the Fresh Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, driven by consumers' increasing focus on sustainability and health. This trend is particularly prominent among younger demographics who prioritize food provenance and environmental impact. As plant-based diets gain popularity, retailers are adapting by expanding their selections of seasonal vegetables and promoting eco-friendly practices. This shift not only reflects changing consumer preferences but also presents opportunities for local farmers and producers to strengthen their market presence and foster community connections.

Local special circumstances: In Slovenia, the Fresh Vegetables Market is shaped by its diverse climate and rich agricultural heritage, which allows for a variety of high-quality produce to thrive. The country’s commitment to sustainability is reinforced by EU regulations that encourage organic farming practices, further enhancing the appeal of locally sourced vegetables. Cultural traditions such as seasonal festivals and farmers' markets promote community engagement and awareness of food origins. Additionally, Slovenia's emphasis on health and wellness has led to a growing consumer base that values organic options, distinguishing it from other markets.

Underlying macroeconomic factors: The Fresh Vegetables Market in Slovenia is significantly influenced by macroeconomic factors including national economic stability, consumer spending patterns, and agricultural policies. Slovenia's robust economic growth and low unemployment rates have bolstered disposable income, allowing consumers to prioritize fresh, high-quality produce. Furthermore, supportive fiscal policies and EU agricultural subsidies promote sustainable farming practices, enhancing the supply of organic vegetables. Global trends towards health consciousness and sustainability are also driving local demand, as consumers increasingly seek out fresh, locally sourced options. These dynamics collectively shape the market's performance and growth potential.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.