Vegetables - Finland

Finland

Revenue in the Vegetables market amounts to €1.49bn in 2024. The market is expected to grow annually by 5.64% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€146bn in 2024).
In relation to total population figures, per person revenues of €264.80 are generated in 2024.
In the Vegetables market, volume is expected to amount to 525.30m kg by 2029. The Vegetables market is expected to show a volume growth of 1.3% in 2025.
The average volume per person in the Vegetables market is expected to amount to 83.6kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Vegetables Market in Finland is experiencing negligible growth, influenced by factors such as changing consumer preferences, competition from imported produce, and a focus on sustainability. These aspects shape the demand for both fresh and processed vegetable options.

Customer preferences: In Finland, there is a notable shift towards plant-based diets as consumers embrace healthier lifestyles and sustainability. This trend is driven by younger demographics prioritizing ethical sourcing and environmental impact, resulting in increased demand for locally grown and organic vegetables. Additionally, busy urban lifestyles have led to a rise in convenience-focused products, such as pre-cut and ready-to-cook vegetable options. The growing interest in culinary diversity also encourages experimentation with international vegetable varieties, further shaping the market landscape.

Trends in the market: In Finland, the Vegetables Market is experiencing a significant rise in demand for organic and locally sourced produce, reflecting a broader shift towards sustainable eating habits. Consumers, particularly younger generations, are increasingly prioritizing health and environmental concerns, driving interest in plant-based diets. This trend is further supported by urban lifestyles that favor convenience, leading to a surge in ready-to-eat and pre-packaged vegetable options. Additionally, the exploration of global cuisines encourages the inclusion of diverse vegetable varieties, influencing product innovation and supply chain dynamics. Industry stakeholders must adapt to these evolving preferences to remain competitive.

Local special circumstances: In Finland, the Vegetables Market is shaped by unique geographical factors, such as a short growing season and varying climate zones that promote the cultivation of specific vegetable varieties, including root vegetables and hardy greens. Culturally, the Finnish preference for traditional dishes emphasizes seasonal produce, fostering a strong connection to local agriculture. Regulatory support for organic farming practices further boosts demand for sustainably grown vegetables. These elements create a distinct market dynamic, prioritizing freshness and quality while encouraging innovation in sustainable packaging and distribution methods.

Underlying macroeconomic factors: The Vegetables Market in Finland is significantly influenced by macroeconomic factors, including national economic health and global agricultural trends. A stable Finnish economy, characterized by low unemployment and steady GDP growth, supports consumer spending on quality produce. Furthermore, global trends toward sustainability and health consciousness drive demand for organic and locally sourced vegetables. Fiscal policies promoting agricultural innovation and subsidies for sustainable practices enhance the competitiveness of Finnish producers. Additionally, fluctuations in global commodity prices and trade agreements impact the availability and pricing of imported vegetables, shaping local market dynamics.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.