Fresh Fruits - Norway

  • Norway
  • Revenue in the Fresh Fruits market amounts to €1,026.00m in 2025. The market is expected to grow annually by 2.67% (CAGR 2025-2029).
  • In global comparison, most revenue is generated in India (€115bn in 2025).
  • In relation to total population figures, per person revenues of €182.40 are generated in 2025.
  • In the Fresh Fruits market, volume is expected to amount to 211.70m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 0.7% in 2026.
  • The average volume per person in the Fresh Fruits market is expected to amount to 36.7kg in 2025.

Key regions: Canada, Spain, Russia, South Korea, Philippines

 
Marché
 
Région
 
Comparaison de régions
 
Monnaie
 

Analyst Opinion

The Fresh Fruits Market in Norway is experiencing negligible growth due to various factors such as price fluctuations, changing consumer preferences, and increasing competition from imported fruits. The sub-markets, including Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, and Other Fresh Fruits, all contribute to this slow growth rate. However, there is potential for growth with the increasing focus on promoting local and organic produce and the development of innovative packaging and distribution methods.

Customer preferences:
Consumers in Norway are placing a greater emphasis on sustainability and ethical sourcing in their purchasing decisions, leading to a rising demand for organic and locally grown fresh fruits. This trend is driven by an increasing awareness of the environmental impact of food production and a desire for transparency in the supply chain. Additionally, there is a growing interest in exotic and unique fruits, reflecting a desire for diverse and adventurous eating experiences.

Trends in the market:
In Norway, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a rise in demand for locally sourced and organic fruits. This trend is driven by a growing awareness of the health and environmental benefits of consuming organic produce. Additionally, there is a growing demand for exotic and tropical fruits, as consumers seek out new and diverse flavors. This trend is expected to continue, with industry stakeholders focusing on expanding their offerings to meet consumer demands and capitalize on this growing market segment. Furthermore, there is a growing trend towards sustainable and eco-friendly packaging for fresh fruits, as consumers become more conscious of their environmental impact. This trend is likely to shape the future of the industry, with stakeholders investing in sustainable packaging solutions to meet consumer demands and reduce their carbon footprint.

Local special circumstances:
In Norway, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's strict regulations on food safety and quality. This has led to high consumer confidence in locally grown and produced fruits. Additionally, Norway's geographical location and climate make it difficult to grow certain types of fruits, leading to a high demand for imported fruits. The country's growing focus on sustainability and organic farming also plays a significant role in shaping the market, with consumers willing to pay a premium for organic and sustainably sourced fruits.

Underlying macroeconomic factors:
The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Norway is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Norway's stable economy, high GDP per capita, and strong consumer purchasing power contribute to the overall growth of the market. Additionally, the country's focus on sustainable and organic agriculture practices and increasing demand for healthy and natural food products are driving the growth of the Fresh Fruits Market. The government's commitment to promoting healthy eating habits and investing in agricultural research and development further supports the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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