Convenience Food - Norway

Norway

Revenue in the Convenience Food market amounts to €762.30m in 2025. The market is expected to grow annually by 2.77% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (€154bn in 2025).
In relation to total population figures, per person revenues of €135.60 are generated in 2025.
In the Convenience Food market, volume is expected to amount to 57.89m kg by 2029. The Convenience Food market is expected to show a volume growth of 0.9% in 2026.
The average volume per person in the Convenience Food market is expected to amount to 9.9kg in 2025.

Key regions: Canada, China, Spain, Japan, Philippines

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Convenience Food market in Norway is experiencing slow growth, impacted by factors such as changing consumer preferences, increasing health consciousness, and the availability of healthier options in sub-markets such as Ready-to-Eat Meals and Soups. Despite the convenience offered by these products, their growth rate remains negligible due to the focus on healthier eating habits and the rise of home-cooked meals.

Customer preferences: As consumers' hectic lifestyles continue to dominate, there has been a growing demand for convenient and time-saving food options in Norway. This trend has led to the rise of single-serve and pre-packaged convenience food products, catering to the on-the-go needs of busy individuals. Additionally, there has been a shift towards healthier and more nutritious options in the convenience food market, with an increasing awareness of the importance of maintaining a balanced diet. This has prompted food companies to offer a wider range of healthier convenience food choices, such as organic, gluten-free, and plant-based options, to cater to the evolving preferences of health-conscious consumers.

Trends in the market: In Norway, the Convenience Food Market within The Food market is experiencing a surge in demand for healthy and sustainable options. This trend is driven by an increasing awareness among consumers about the environmental impact of food production and the importance of a balanced diet. As a result, there is a growing market for plant-based and organic convenience food products. This trend is expected to continue in the coming years, as consumers are becoming more health-conscious and willing to pay a premium for healthier options. Industry stakeholders must adapt to this trend and offer more sustainable and nutritious convenience food products to remain competitive in the market.

Local special circumstances: In Norway, the Convenience Food Market is heavily influenced by the country's high cost of living and busy lifestyle. The demand for easy and quick meal options is driven by the long working hours and limited time for cooking. Additionally, Norway's strict food regulations and focus on health and sustainability have led to the popularity of locally-sourced, organic convenience food options. This emphasis on quality and health consciousness sets the Norwegian market apart from others in The Food market, catering to the preferences of health-conscious consumers.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Norway is influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. The market is heavily impacted by global economic trends, as Norway relies heavily on international trade and foreign investment. The country's strong economic health and stable fiscal policies have created a favorable environment for market growth. Additionally, the government's initiatives to promote healthy eating habits and reduce food waste have also positively influenced the Convenience Food Market. The increasing demand for on-the-go and convenient food options due to busy lifestyles and the growing trend of snacking has further fueled market growth. However, the rising concerns over the health and environmental impacts of convenience foods and the growing popularity of homemade and fresh foods may pose challenges for the market in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.