Online Gambling - Sweden

  • Sweden
  • Revenue in the Online Gambling market is projected to reach €1.71bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.38%, resulting in a projected market volume of €2.19bn by 2028.
  • The Online Casinos market has a projected market volume of €0.74bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€21,360.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €1.74k in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 1,158.0k users by 2028.
  • User penetration in the Online Gambling market will be at 9.5% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Comparaison de régions

Analyst Opinion

The Online Gambling market in Sweden has been experiencing significant growth in recent years. Customer preferences for online gambling have shifted towards convenience and accessibility, leading to an increase in the number of online gambling platforms and the overall market size.

Customer preferences:
The convenience and accessibility offered by online gambling platforms have greatly appealed to customers in Sweden. With the rise of smartphones and improved internet connectivity, more people are opting to gamble online instead of visiting physical casinos or betting shops. Online gambling allows customers to play their favorite casino games or place bets on sports events from the comfort of their own homes or on the go. Additionally, the availability of a wide range of games and betting options on online platforms has also contributed to the growing popularity of online gambling in Sweden.

Trends in the market:
One of the key trends in the Swedish online gambling market is the increasing popularity of mobile gambling. As more people own smartphones and have access to high-speed internet, mobile gambling has become a preferred choice for many customers. Online gambling operators have responded to this trend by developing mobile-friendly platforms and mobile applications, allowing customers to easily access their favorite games and betting options on their smartphones or tablets. Another trend in the Swedish online gambling market is the growing demand for live dealer games. Live dealer games provide customers with a more immersive and interactive gambling experience, as they can play against real dealers in real-time. This trend has been driven by advancements in technology and the increasing availability of high-quality streaming services. Online gambling operators have recognized the popularity of live dealer games and have been expanding their offerings in this area.

Local special circumstances:
Sweden has a well-regulated gambling market, with the Swedish Gambling Authority (Spelinspektionen) overseeing the licensing and regulation of online gambling operators. This regulatory framework has created a safe and secure environment for customers, which has further contributed to the growth of the online gambling market in Sweden. Additionally, the Swedish government has implemented responsible gambling measures to protect customers from the potential harms of excessive gambling.

Underlying macroeconomic factors:
The strong economy and high disposable income levels in Sweden have also played a role in the growth of the online gambling market. As people have more disposable income, they are more likely to engage in leisure activities such as online gambling. Furthermore, the cultural acceptance of gambling in Sweden has also contributed to the growth of the market. Gambling is seen as a form of entertainment and is widely enjoyed by the population. In conclusion, the Online Gambling market in Sweden has experienced significant growth due to customer preferences for convenience and accessibility. The rise of mobile gambling and the demand for live dealer games have been key trends in the market. The well-regulated gambling market and the strong economy in Sweden have also contributed to the growth of the online gambling market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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