Event Tickets - Sweden

  • Sweden
  • Revenue in the Event Tickets market is projected to reach €746.60m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.93%, resulting in a projected market volume of €806.00m by 2028.
  • The Music Events market has a projected market volume of €380.40m in 2024.
  • In global comparison, most revenue will be generated in the United States (€33,630.00m in 2024).
  • The average revenue per user (ARPU) in the Event Tickets market is projected to amount to €239.30 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 3.2m users by 2028.
  • User penetration in the Event Tickets market will be at 30.2% in 2024.

Key regions: Germany, India, China, Europe, Japan

Comparaison de régions

Analyst Opinion

The Event Tickets market in Sweden has been experiencing steady growth in recent years. Customer preferences have shifted towards online ticket purchasing, leading to an increase in the number of ticketing platforms available in the country. Additionally, the rise of mobile ticketing and the convenience it offers has contributed to the growth of the market.

Customer preferences:
Swedish customers have shown a strong preference for online ticket purchasing. This trend can be attributed to the convenience and ease of use offered by online platforms. Customers can browse and purchase tickets from the comfort of their own homes, saving time and effort. The availability of mobile ticketing options has further enhanced this convenience, allowing customers to access their tickets directly from their smartphones. This shift towards online ticket purchasing has led to an increase in the number of ticketing platforms in Sweden, offering customers a wide range of options to choose from.

Trends in the market:
One of the key trends in the Event Tickets market in Sweden is the rise of mobile ticketing. With the increasing use of smartphones, more and more customers are opting for mobile tickets instead of traditional paper tickets. Mobile ticketing offers several advantages, such as instant delivery, easy access, and the ability to transfer tickets digitally. This trend is expected to continue as technology advances and more customers become comfortable with using mobile tickets. Another trend in the market is the growing popularity of live events and experiences. Swedish customers are increasingly seeking unique and memorable experiences, leading to a rise in the demand for event tickets. This trend is driven by factors such as the desire for social interaction, the need for entertainment, and the growing popularity of music festivals and sports events. As a result, the Event Tickets market in Sweden is expected to continue growing in the coming years.

Local special circumstances:
Sweden has a vibrant cultural scene, with a wide range of events and performances taking place throughout the year. The country is known for its music festivals, sports events, and cultural exhibitions. This rich cultural landscape contributes to the demand for event tickets in the country. Additionally, Sweden has a high internet penetration rate and a tech-savvy population, which makes it an ideal market for online ticketing platforms.

Underlying macroeconomic factors:
The growth of the Event Tickets market in Sweden can also be attributed to underlying macroeconomic factors. The country has a stable economy and a high standard of living, which allows consumers to spend on leisure activities such as attending live events. Furthermore, the rise of digitalization and e-commerce in Sweden has created a favorable environment for online ticketing platforms to thrive. The availability of secure payment options and reliable delivery services has increased consumer confidence in online ticket purchases. These macroeconomic factors have contributed to the growth of the Event Tickets market in Sweden.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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