Online Education - Sweden

  • Sweden
  • Revenue in the Online Education market is projected to reach €103.50m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.06%, resulting in a projected market volume of €126.10m by 2028.
  • The Online Learning Platform market has a projected market volume of €70.62m in 2024.
  • In global comparison, most revenue will be generated in the United States (€81,150.00m in 2024).
  • The average revenue per user (ARPU) in the Online Education market is projected to amount to €73.04 in 2024.
  • In the Online Education market, the number of users is expected to amount to 1,793.0k users by 2028.
  • User penetration in the Online Education market will be at 13.7% in 2024.

Key regions: United States, China, Asia, Japan, Germany

Comparaison de régions

Analyst Opinion

The Online Education market in Sweden is experiencing significant growth and development.

Customer preferences:
One of the main reasons for the growth of the Online Education market in Sweden is the changing preferences of customers. With the advancement of technology and the increasing availability of high-speed internet, more and more people in Sweden are opting for online education as a convenient and flexible way to learn. Online education allows individuals to access a wide range of courses and programs from the comfort of their own homes, eliminating the need for commuting and providing the flexibility to study at their own pace. Additionally, online education offers the opportunity to learn from experts and professionals from around the world, which is highly valued by Swedish customers who are known for their strong interest in global perspectives.

Trends in the market:
One of the major trends in the Online Education market in Sweden is the increasing demand for specialized courses and programs. Swedish customers are looking for online education options that cater to their specific needs and interests. This includes courses in fields such as technology, sustainability, and entrepreneurship, which align with the country's focus on innovation and sustainability. Another trend is the rise of online education platforms that offer interactive and engaging learning experiences. These platforms use advanced technologies such as virtual reality and gamification to enhance the learning process and make it more enjoyable for students.

Local special circumstances:
Sweden has a highly educated population with a strong emphasis on lifelong learning. The country has a well-established education system and a culture that values continuous learning and personal development. This creates a favorable environment for the growth of the Online Education market in Sweden. Additionally, the Swedish government has been actively promoting online education as a way to increase accessibility and equity in education. This has led to the development of various initiatives and programs that support online learning and provide financial assistance to individuals who want to pursue online education.

Underlying macroeconomic factors:
The Online Education market in Sweden is also influenced by underlying macroeconomic factors. The country has a strong economy and a high standard of living, which allows individuals to invest in their education. Additionally, the labor market in Sweden is highly competitive, and individuals are constantly looking for ways to improve their skills and knowledge to stay relevant in the job market. Online education provides a convenient and cost-effective way to upskill or reskill, making it an attractive option for individuals who want to enhance their career prospects. In conclusion, the Online Education market in Sweden is experiencing growth and development due to changing customer preferences, the demand for specialized courses, the use of advanced technologies, and the favorable local circumstances and macroeconomic factors. As online education continues to evolve and innovate, it is expected to play a significant role in the education landscape of Sweden.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Market Shares
  • Analyst Opinion
  • Users
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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