eServices - Sweden

  • Sweden
  • Revenue in the eServices market is projected to reach €2,598.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.06%, resulting in a projected market volume of €3,165.00m by 2028.
  • The Online Education market is expected to show a revenue growth of 12.2% in 2025.
  • The Online Gambling market has a projected market volume of €1,711.00m in 2024.
  • In global comparison, most revenue will be generated in the United States (€138,500.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €1,742.00 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 3.2m users by 2028.
  • User penetration in the Event Tickets market will be at 30.2% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Comparaison de régions

Analyst Opinion

The eServices market in Sweden has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms for various services, leading to increased demand for eServices. This trend can be attributed to several factors, including convenience, accessibility, and the digitalization of various industries. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the eServices market in Sweden.

Customer preferences:
Customers in Sweden have shown a strong preference for eServices due to the convenience they offer. Online platforms provide easy access to a wide range of services, allowing customers to save time and effort. Whether it is shopping, banking, or booking services, customers can now complete these tasks from the comfort of their own homes. The ability to compare prices, read reviews, and make informed decisions has also contributed to the popularity of eServices.

Trends in the market:
One of the key trends in the eServices market in Sweden is the growth of e-commerce. Online shopping has become increasingly popular, with a wide range of products available on various platforms. The convenience of browsing and purchasing products online, coupled with fast and reliable delivery services, has led to a surge in e-commerce sales. This trend is expected to continue as more retailers and consumers embrace online shopping. Another trend in the eServices market is the rise of online banking and financial services. Swedish customers have shown a strong preference for digital banking, with many opting for online platforms and mobile apps to manage their finances. The convenience of online banking, combined with advanced security measures, has made it a popular choice among customers. As a result, traditional brick-and-mortar banks are adapting to this trend by offering comprehensive online banking services.

Local special circumstances:
Sweden has a highly developed digital infrastructure, which has facilitated the growth of the eServices market. The country has one of the highest internet penetration rates in the world, with a large percentage of the population having access to high-speed internet. This infrastructure has enabled the seamless delivery of eServices and has contributed to the overall growth of the market.

Underlying macroeconomic factors:
The strong economy in Sweden has also played a role in the development of the eServices market. The country has a high GDP per capita and a high standard of living, which has increased disposable income and consumer spending. As a result, customers have more purchasing power and are more likely to spend on eServices. Additionally, the government has implemented policies to promote digitalization and innovation, further supporting the growth of the eServices market. In conclusion, the eServices market in Sweden has experienced significant growth due to customer preferences for convenience and accessibility. The rise of e-commerce and online banking has been key trends in the market. The local special circumstances, such as Sweden's advanced digital infrastructure, have facilitated the growth of the market. Furthermore, underlying macroeconomic factors, such as the strong economy and government support, have contributed to the development of the eServices market in Sweden.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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