Online Lottery - Sweden

  • Sweden
  • Revenue in the Online Lottery market is projected to reach €0.50bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.37%, resulting in a projected market volume of €0.64bn by 2028.
  • In the Online Lottery market, the number of users is expected to amount to 280.5k users by 2028.
  • User penetration will be 2.2% in 2024 and is expected to hit 2.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €2.22k.
  • In global comparison, most revenue will be generated in the United States (€5,326.00m in 2024).
  • With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Comparaison de régions

Analyst Opinion

The Online Lottery market in Sweden has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for the growth of the Online Lottery market in Sweden is the increasing popularity of online gambling in general. Swedish consumers are becoming more comfortable with using the internet for various activities, including gambling. The convenience and accessibility of online lottery platforms have made it an attractive option for many players. Additionally, the younger generation in Sweden, who are more tech-savvy, are more inclined to participate in online lotteries.

Trends in the market:
One of the key trends in the Online Lottery market in Sweden is the shift towards mobile gambling. With the widespread use of smartphones and tablets, more and more players are choosing to participate in lotteries through mobile apps. This trend is driven by the convenience and flexibility that mobile gambling offers. Players can now easily purchase tickets and check results on the go, without the need for a computer or physical ticket. Another trend in the market is the introduction of innovative lottery formats. Online lottery operators in Sweden are constantly looking for ways to attract and retain customers. This has led to the development of new and exciting lottery games, such as instant win games and virtual scratch cards. These games offer a different experience compared to traditional lotteries, and they appeal to a wider audience.

Local special circumstances:
In Sweden, the Online Lottery market is regulated by the government. The Swedish Gambling Authority (Spelinspektionen) is responsible for overseeing and licensing online gambling operators. This regulatory framework ensures that the market is fair and transparent, which gives players confidence in participating in online lotteries. The government also imposes strict rules and regulations to prevent underage gambling and problem gambling.

Underlying macroeconomic factors:
The strong economy in Sweden has also played a role in the growth of the Online Lottery market. With a high standard of living and disposable income, Swedish consumers have more money to spend on leisure activities, including gambling. The stable economic conditions in the country have created a favorable environment for the Online Lottery market to thrive. In conclusion, the Online Lottery market in Sweden is experiencing growth due to the increasing popularity of online gambling, the shift towards mobile gambling, the introduction of innovative lottery formats, the government regulation, and the strong economy. These factors have created a favorable environment for the market to expand and attract more players.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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