Online Learning Platforms - Sweden

  • Sweden
  • Revenue in the Online Learning Platforms market is projected to reach €70.62m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.30%, resulting in a projected market volume of €83.56m by 2028.
  • In the Online Learning Platforms market, the number of users is expected to amount to 1.4m users by 2028.
  • User penetration will be 10.9% in 2024 and is expected to hit 13.5% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €62.83.
  • In global comparison, most revenue will be generated in China (€37,650.00m in 2024).
  • With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Comparaison de régions

Analyst Opinion

The Online Learning Platforms market in Sweden has experienced significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
In Sweden, there is a strong emphasis on education and lifelong learning. Swedes highly value education and place a great importance on personal development and acquiring new skills. This has led to a growing demand for online learning platforms that offer a wide range of courses and programs to cater to the diverse interests and needs of the population. Online learning platforms provide the flexibility and convenience that many Swedes are looking for, allowing them to learn at their own pace and from the comfort of their own homes.

Trends in the market:
One of the key trends in the Online Learning Platforms market in Sweden is the increasing popularity of professional development courses. With the rapidly changing job market and the need to acquire new skills to stay competitive, many professionals are turning to online learning platforms to enhance their knowledge and improve their career prospects. This trend is particularly evident in industries such as technology, where there is a constant need for upskilling and reskilling. Another trend in the market is the growing demand for language learning courses. Sweden is a multilingual country, with English being widely spoken and taught in schools. However, there is a growing interest in learning other languages, such as Spanish, French, and Mandarin. Online learning platforms provide a convenient and accessible way for Swedes to learn new languages and expand their cultural horizons.

Local special circumstances:
Sweden has a well-developed digital infrastructure, with high internet penetration rates and widespread access to technology. This has created a favorable environment for the growth of online learning platforms, as individuals have easy access to the necessary tools and resources to engage in online learning. Furthermore, the Swedish government has been supportive of online education initiatives, providing funding and resources to promote digital learning opportunities.

Underlying macroeconomic factors:
The strong economy in Sweden has also contributed to the growth of the Online Learning Platforms market. With a high standard of living and a well-educated workforce, individuals in Sweden have the financial means and motivation to invest in their personal and professional development. Additionally, the COVID-19 pandemic has further accelerated the adoption of online learning platforms, as individuals have turned to digital alternatives due to social distancing measures and the closure of physical learning institutions. Overall, the Online Learning Platforms market in Sweden is thriving due to customer preferences for lifelong learning, trends in professional development and language learning, local special circumstances such as digital infrastructure and government support, and underlying macroeconomic factors such as a strong economy and the impact of the COVID-19 pandemic. As the market continues to evolve, it is expected that online learning platforms will play an increasingly important role in the educational landscape of Sweden.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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