Market Insights Digital eServices Online Gambling

Online Lottery - North America

North America

Revenue in the Online Lottery market is projected to reach €6.28bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.33%, resulting in a projected market volume of €7.73bn by 2028.
In the Online Lottery market, the number of users is expected to amount to 19.3m users by 2028.
User penetration will be 3.1% in 2024 and is expected to hit 3.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.39k.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Lottery market in North America is experiencing significant growth and development.

Customer preferences: Customers in North America are increasingly turning to online lottery platforms for their convenience and accessibility. The ability to purchase tickets and participate in lottery games from the comfort of their own homes has become a major draw for consumers. Additionally, the online lottery market offers a wider variety of games and larger jackpots, which appeals to customers looking for more excitement and potential winnings.

Trends in the market: One of the key trends in the North American online lottery market is the increasing use of mobile devices for ticket purchases and game participation. With the widespread adoption of smartphones and tablets, customers can easily access online lottery platforms on the go, making it even more convenient for them to participate in their favorite games. This trend is driving the growth of mobile lottery apps and websites, as well as the development of new features and functionalities specifically designed for mobile users. Another trend in the market is the introduction of innovative game formats and features. Online lottery operators are constantly looking for ways to enhance the customer experience and differentiate themselves from competitors. This has led to the introduction of games with unique themes, interactive gameplay, and special bonus features. These innovations not only attract new customers but also keep existing players engaged and interested in the online lottery market.

Local special circumstances: The online lottery market in North America is also influenced by local regulations and restrictions. Each country and state within North America has its own set of rules and regulations governing the operation of online lottery platforms. These regulations can vary widely, ranging from complete bans on online lottery to strict licensing requirements. As a result, the market landscape in North America is fragmented, with different operators catering to specific regions and complying with local regulations.

Underlying macroeconomic factors: The growth of the online lottery market in North America can be attributed to several underlying macroeconomic factors. Firstly, the increasing internet penetration and access to digital technologies have made it easier for customers to participate in online lottery games. Secondly, the rising disposable incomes in North America have allowed consumers to spend more on leisure activities, including online lottery. Lastly, the shift towards digitalization and online transactions in various industries has also influenced the growth of the online lottery market, as customers become more comfortable with online purchasing and payment methods. In conclusion, the Online Lottery market in North America is experiencing significant growth and development due to customer preferences for convenience and accessibility, as well as the introduction of innovative game formats and features. Local regulations and restrictions play a role in shaping the market landscape, while underlying macroeconomic factors such as internet penetration, disposable incomes, and digitalization contribute to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.