Market Insights Digital eServices Dating Services

Matchmaking - North America

North America

Revenue in the Matchmaking market is projected to reach €0.88bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.93%, resulting in a projected market volume of €0.95bn by 2028.
In the Matchmaking market, the number of users is expected to amount to 9.9m users by 2028.
User penetration will be 1.8% in 2024 and is expected to hit 1.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €95.62.
In global comparison, most revenue will be generated in China (€1,123.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Matchmaking market in North America has been experiencing significant growth in recent years, driven by changing customer preferences and underlying macroeconomic factors.

Customer preferences: Customers in North America are increasingly turning to matchmaking services to find their ideal partners. This shift in preference can be attributed to several factors. Firstly, the busy lifestyles of individuals in this region make it challenging to find the time to meet potential partners through traditional methods. Matchmaking services offer a convenient and efficient way for busy professionals to connect with like-minded individuals. Additionally, there is a growing desire for personalized and tailored matchmaking services. Customers are seeking out platforms that can provide them with matches based on their specific preferences, such as age, education, and interests. This customization allows individuals to have a higher chance of finding a compatible partner, leading to increased satisfaction with the matchmaking process.

Trends in the market: One of the key trends in the North American matchmaking market is the rise of online matchmaking platforms. These platforms offer a wide range of features and functionalities that cater to the needs of modern daters. From advanced algorithms that match individuals based on compatibility to interactive communication tools, online matchmaking platforms provide a seamless and user-friendly experience. Another trend in the market is the increasing popularity of niche matchmaking services. These services focus on specific demographics or interests, catering to individuals who are looking for partners with shared values or backgrounds. Niche matchmaking services can range from religious-based platforms to platforms that cater to specific hobbies or interests.

Local special circumstances: North America is a diverse region with varying cultural norms and dating preferences. This diversity presents both opportunities and challenges for matchmaking service providers. Understanding the local dating landscape and adapting services to meet the specific needs of different communities is crucial for success in this market. Additionally, the North American market is highly competitive, with a multitude of matchmaking service providers vying for customers' attention. To stand out in this crowded market, companies must differentiate themselves by offering unique features, exceptional customer service, and effective marketing strategies.

Underlying macroeconomic factors: The growing economy in North America has contributed to the development of the matchmaking market. As individuals become more financially stable, they are more willing to invest in finding a compatible partner. The increasing disposable income in the region allows individuals to afford matchmaking services, leading to market growth. Furthermore, the high divorce rate in North America has also contributed to the growth of the matchmaking market. Many divorced individuals are turning to matchmaking services to find a new partner, as they may feel disillusioned with traditional dating methods. This demographic presents a significant opportunity for matchmaking service providers to cater to the specific needs of divorced individuals. In conclusion, the Matchmaking market in North America is experiencing growth due to changing customer preferences, such as the desire for personalized services and the convenience of online platforms. Niche matchmaking services and understanding the diverse local dating landscape are also important factors in this market. The underlying macroeconomic factors, including a strong economy and a high divorce rate, further contribute to the development of the matchmaking market in North America.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.