Online Education - North America

North America

Revenue in the Online Education market is projected to reach €86.56bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.81%, resulting in a projected market volume of €130.50bn by 2028.
The Online University Education market has a projected market volume of €80.59bn in 2024.
In global comparison, most revenue will be generated in the United States (€80.31bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to €0.94k in 2024.
In the Online Education market, the number of users is expected to amount to 123.7m users by 2028.
User penetration in the Online Education market will be at 18.1% in 2024.

Key regions: United States, China, Asia, Japan, Germany

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Education market in North America is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in North America have shifted towards online education due to its convenience, flexibility, and cost-effectiveness. Students and professionals are increasingly opting for online courses and programs to enhance their skills, gain new knowledge, and advance their careers. The ability to access educational content anytime and anywhere has made online education a popular choice among individuals with busy schedules or limited access to traditional educational institutions. Additionally, the lower cost of online courses compared to traditional education has made it more accessible to a wider audience. Trends in the market indicate a growing demand for specialized online courses and programs. As industries evolve and new technologies emerge, individuals are seeking opportunities to acquire specific skills and knowledge to stay competitive in the job market. This has led to the rise of online platforms offering courses in fields such as data science, artificial intelligence, digital marketing, and cybersecurity. Furthermore, the integration of interactive technologies, such as virtual reality and gamification, into online education has enhanced the learning experience and engagement of students. Local special circumstances in North America have also contributed to the growth of the online education market. The vast geographical expanse of the region, coupled with the presence of remote and rural areas, makes it challenging for individuals to access traditional educational institutions. Online education provides a solution by eliminating the need for physical proximity and allowing individuals to access educational content from anywhere with an internet connection. Additionally, the high cost of traditional education in North America has made online education an attractive alternative for individuals seeking affordable and quality education. Underlying macroeconomic factors in North America, such as the increasing adoption of technology and the rising demand for skilled professionals, have further fueled the growth of the online education market. The region is known for its technological advancements and innovation, which has created a favorable environment for the development and expansion of online education platforms. Furthermore, the changing nature of work and the need for continuous learning have increased the demand for online education as individuals seek to acquire new skills and adapt to evolving job requirements. In conclusion, the Online Education market in North America is experiencing significant growth driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience, flexibility, and cost-effectiveness of online education have made it a popular choice among individuals in North America, leading to a growing demand for specialized online courses and programs. The vast geographical expanse and high cost of traditional education in the region, coupled with the increasing adoption of technology and the rising demand for skilled professionals, have further contributed to the growth of the online education market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.