Market Insights Digital eServices Dating Services

Online Dating - North America

North America

Revenue in the Online Dating market is projected to reach €1.36bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.96%, resulting in a projected market volume of €1.47bn by 2028.
In the Online Dating market, the number of users is expected to amount to 74.8m users by 2028.
User penetration will be 13.5% in 2024 and is expected to hit 14.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €19.74.
In global comparison, most revenue will be generated in the United States (€1,291.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Dating market in North America has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing use of technology in dating. Customer preferences in North America have shifted towards online dating platforms due to their convenience and accessibility. With busy lifestyles and a growing reliance on technology, many individuals are turning to online dating as a way to meet potential partners. Online dating platforms offer a wide range of features and options, allowing users to search for and connect with others based on their specific preferences and interests. This level of customization and control is appealing to many North American consumers who are looking for a more efficient and targeted approach to dating. One of the key trends in the North American online dating market is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious affiliations, ethnic backgrounds, or even specific hobbies or interests. This trend reflects the desire for more specialized and tailored dating experiences, as individuals look for partners who share their values and interests. Niche dating platforms also provide an opportunity for individuals who may feel marginalized or overlooked on mainstream dating sites to connect with like-minded individuals. Another trend in the North American online dating market is the increasing use of mobile dating apps. With the widespread adoption of smartphones and the convenience they offer, many consumers are turning to mobile apps for their dating needs. These apps allow users to easily browse profiles, message potential matches, and even arrange dates, all from the palm of their hand. The convenience and immediacy of mobile dating apps have made them a popular choice among North American consumers, especially younger generations who are more likely to be tech-savvy. In addition to customer preferences, there are also some local special circumstances in the North American online dating market that contribute to its development. One of these circumstances is the cultural diversity of the region. North America is home to a wide range of ethnicities, religions, and cultural backgrounds, which has led to the development of niche dating platforms that cater to specific communities. This diversity also contributes to the popularity of online dating, as it provides individuals with a larger pool of potential partners to choose from. Underlying macroeconomic factors also play a role in the development of the online dating market in North America. The region has a strong economy and high levels of disposable income, which allows consumers to invest in online dating services. Additionally, the increasing acceptance and normalization of online dating in society has also contributed to its growth. As more people embrace online dating as a legitimate way to meet potential partners, the market continues to expand. Overall, the Online Dating market in North America is driven by changing customer preferences, the rise of niche dating platforms, the increasing use of mobile dating apps, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and society becomes increasingly connected, it is likely that the online dating market in North America will continue to grow and evolve.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.