Event Tickets - North America

North America

Revenue in the Event Tickets market is projected to reach €36.20bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.60%, resulting in a projected market volume of €40.12bn by 2028.
The Music Events market has a projected market volume of €16.77bn in 2024.
In global comparison, most revenue will be generated in the United States (€33,280.00m in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to €262.70 in 2024.
In the Event Tickets market, the number of users is expected to amount to 145.5m users by 2028.
User penetration in the Event Tickets market will be at 26.9% in 2024.

Key regions: Germany, India, China, Europe, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Event Tickets market in North America is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in North America have shown a strong preference for live events and experiences, leading to a growing demand for event tickets. The desire to attend concerts, sporting events, theater performances, and other live shows has been a driving force behind the growth of the market. Additionally, customers are increasingly looking for convenience and ease of purchasing tickets, leading to the rise of online ticketing platforms.

Trends in the market: One of the key trends in the Event Tickets market in North America is the increasing popularity of music festivals. These multi-day events attract a large number of attendees and offer a diverse lineup of artists and genres. The demand for tickets to music festivals has been on the rise, with customers willing to travel across states or even countries to attend these events. This trend has led to the growth of the market and the emergence of new festival organizers. Another trend in the market is the integration of technology in ticketing processes. Mobile ticketing, for example, has gained traction in North America, allowing customers to purchase and store tickets on their smartphones. This has made the ticketing process more convenient and efficient, eliminating the need for physical tickets and reducing the risk of loss or damage.

Local special circumstances: North America is home to several major cities that attract a large number of tourists and residents alike. Cities like New York, Los Angeles, and Chicago have vibrant entertainment scenes, hosting a wide range of events throughout the year. The presence of these cultural hubs has contributed to the growth of the Event Tickets market in North America, as customers have access to a wide variety of shows and performances.

Underlying macroeconomic factors: The strong economy in North America has also played a significant role in the development of the Event Tickets market. With a stable job market and increasing disposable income, customers have more financial resources to spend on entertainment and leisure activities. This has led to a higher demand for event tickets and a willingness to pay premium prices for desirable events. In conclusion, the Event Tickets market in North America is experiencing growth and development due to customer preferences for live experiences, trends such as music festivals and mobile ticketing, the presence of vibrant cultural hubs, and the strong macroeconomic factors in the region. As the market continues to evolve, it is expected to further expand and innovate to meet the changing needs and preferences of customers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.