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Professional Certificates - North America

North America

Revenue in the Professional Certificates market is projected to reach €1.98bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.85%, resulting in a projected market volume of €2.78bn by 2028.
In the Professional Certificates market, the number of users is expected to amount to 14.1m users by 2028.
User penetration will be 2.0% in 2024 and is expected to hit 2.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €190.90.
In global comparison, most revenue will be generated in the United States (€1,795.00m in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

Key regions: Asia, Germany, Europe, United States, Japan

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Analyst Opinion

The Professional Certificates market in North America is witnessing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are contributing to this growth. Customer preferences in North America are shifting towards obtaining professional certificates to enhance their skills and improve their career prospects. With the increasing competitiveness in the job market, individuals are recognizing the importance of acquiring specialized knowledge and credentials to stand out from the competition. Professional certificates offer a convenient and cost-effective way to gain expertise in a specific field without committing to a full degree program. This flexibility appeals to a wide range of professionals, from recent graduates to mid-career professionals looking to upskill or switch careers. Trends in the market indicate a growing demand for professional certificates in various industries. Technology-related certificates, such as those in data science, cybersecurity, and artificial intelligence, are particularly popular due to the increasing digitalization of businesses. As companies seek to harness the power of data and technology, professionals with expertise in these areas are highly sought after. Additionally, certificates in project management, leadership, and communication skills are in high demand as organizations recognize the importance of soft skills in the workplace. Local special circumstances in North America contribute to the growth of the Professional Certificates market. The region is home to numerous prestigious universities and educational institutions that offer high-quality certificate programs. These institutions have established strong reputations and are trusted by individuals and employers alike. Furthermore, North America has a robust job market with diverse industries, creating a demand for specialized skills that can be acquired through professional certificates. The presence of multinational corporations and startup ecosystems also drives the need for professionals with specific expertise. Underlying macroeconomic factors are also fueling the growth of the Professional Certificates market in North America. The region has a strong economy with high levels of employment and income. This economic stability allows individuals to invest in their professional development and pursue additional certifications to advance their careers. Additionally, technological advancements and the increasing adoption of automation are creating a need for individuals to upskill and reskill to remain relevant in the job market. In conclusion, the Professional Certificates market in North America is experiencing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The demand for professional certificates is driven by the need for specialized skills, the flexibility they offer, and the reputation of educational institutions in the region. As the job market becomes more competitive and industries continue to evolve, the importance of professional certificates is expected to increase further.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.