Market Insights Digital eServices Online Gambling

Online Lottery - Switzerland

Switzerland

Revenue in the Online Lottery market is projected to reach €391.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.95%, resulting in a projected market volume of €492.90m by 2028.
In the Online Lottery market, the number of users is expected to amount to 255.8k users by 2028.
User penetration will be 2.4% in 2024 and is expected to hit 2.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €1.85k.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Lottery market in Switzerland has been experiencing significant growth in recent years.

Customer preferences: Swiss customers have shown a growing interest in online lottery platforms due to their convenience and accessibility. Online lottery platforms provide customers with the ability to participate in various lottery games from the comfort of their own homes, eliminating the need to visit physical lottery retailers. This appeals to customers who value convenience and prefer to have a wide range of options available to them.

Trends in the market: One of the key trends in the Swiss online lottery market is the increasing popularity of mobile lottery apps. With the widespread use of smartphones, customers are increasingly turning to mobile apps to participate in lottery games. These apps offer a user-friendly interface and allow customers to easily purchase tickets, check results, and claim prizes. The convenience and ease of use offered by mobile apps have contributed to the growth of the online lottery market in Switzerland. Another trend in the market is the introduction of innovative lottery games. Online lottery platforms are constantly introducing new and exciting games to attract customers. These games often offer unique features and higher jackpot prizes, which appeal to customers looking for a thrilling and potentially lucrative gaming experience. The introduction of such innovative games has played a significant role in driving the growth of the online lottery market in Switzerland.

Local special circumstances: Switzerland has a well-established lottery market, with a long history of lottery games being played in the country. The Swiss population has a strong affinity for lottery games, and the online lottery market has provided an opportunity for customers to engage in these games in a new and convenient way. The Swiss government has also taken steps to regulate the online lottery market, ensuring that customers are protected and that the industry operates in a fair and transparent manner. This has created a favorable environment for the growth of the online lottery market in Switzerland.

Underlying macroeconomic factors: The strong economy in Switzerland has also contributed to the growth of the online lottery market. With a high standard of living and disposable income, Swiss customers have the financial means to participate in lottery games. Additionally, the stable political and legal environment in Switzerland provides customers with a sense of security when participating in online lottery games. These macroeconomic factors have created a conducive environment for the growth of the online lottery market in Switzerland. In conclusion, the Online Lottery market in Switzerland has experienced significant growth due to customer preferences for convenience and accessibility, the introduction of innovative games, local special circumstances such as a strong affinity for lottery games and favorable government regulations, and underlying macroeconomic factors such as a strong economy and stable political and legal environment. The future of the online lottery market in Switzerland looks promising, with continued growth expected in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.