eServices - Switzerland

Switzerland

Revenue in the eServices market is projected to reach €2,113.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.25%, resulting in a projected market volume of €2,496.00m by 2028.
The Online Education market is expected to show a revenue growth of 13.2% in 2025.
The Online Gambling market has a projected market volume of €1,274.00m in 2024.
In global comparison, most revenue will be generated in the United States (€137,100.00m in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €1,395.00 in 2024.
In the Event Tickets market, the number of users is expected to amount to 2.5m users by 2028.
User penetration in the Event Tickets market will be at 27.6% in 2024.

Key regions: China, United States, Europe, Germany, Asia

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Analyst Opinion

The eServices market in Switzerland has been growing steadily in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Switzerland have shifted towards convenience and efficiency, leading to an increased demand for eServices. Swiss consumers are increasingly looking for online solutions that can save them time and effort, such as online banking, e-commerce, and digital communication platforms. This preference for convenience is driving the growth of the eServices market in Switzerland. One of the key trends in the eServices market in Switzerland is the rise of mobile applications. With the widespread adoption of smartphones and high-speed internet connectivity, Swiss consumers are increasingly using mobile applications for various services, including banking, shopping, and transportation. Mobile applications offer a convenient and user-friendly interface, allowing consumers to access services on the go. This trend is expected to continue driving the growth of the eServices market in Switzerland. Another trend in the eServices market in Switzerland is the increasing adoption of cloud-based solutions. Cloud computing offers businesses and consumers the flexibility and scalability to access and store data and applications remotely. This trend is particularly relevant in Switzerland, where data security and privacy are highly valued. Cloud-based solutions provide a secure and reliable platform for eServices, driving their adoption in the Swiss market. Local special circumstances also play a role in the development of the eServices market in Switzerland. Switzerland has a highly developed infrastructure, including a reliable and fast internet connection. This infrastructure enables the seamless delivery of eServices to consumers across the country. Additionally, Switzerland has a high level of digital literacy among its population, with a large percentage of the population comfortable with using digital technologies. This favorable environment for eServices contributes to the growth of the market in Switzerland. Underlying macroeconomic factors also contribute to the development of the eServices market in Switzerland. The country has a strong and stable economy, with high levels of disposable income. This enables Swiss consumers to afford and adopt eServices. Furthermore, Switzerland has a high level of internet penetration, with a large percentage of the population having access to the internet. This widespread access to the internet creates a large potential market for eServices. In conclusion, the eServices market in Switzerland is growing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The preference for convenience and efficiency, the rise of mobile applications, the adoption of cloud-based solutions, the favorable local environment, and the strong economy and internet penetration all contribute to the growth of the eServices market in Switzerland.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.