Market Insights Digital eServices Online Education

Professional Certificates - Switzerland

Switzerland

Revenue in the Professional Certificates market is projected to reach €41.36m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.92%, resulting in a projected market volume of €54.06m by 2028.
In the Professional Certificates market, the number of users is expected to amount to 196.9k users by 2028.
User penetration will be 1.8% in 2024 and is expected to hit 2.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €265.40.
In global comparison, most revenue will be generated in the United States (€1,795.00m in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

Key regions: Asia, Germany, Europe, United States, Japan

Marché

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Comparaison de régions

Monnaie

Analyst Opinion

The Professional Certificates market in Switzerland is experiencing significant growth and development. Customer preferences are shifting towards obtaining professional certifications as a way to enhance their skills and improve their career prospects. This trend is driven by several factors, including the increasing demand for specialized skills in the job market, the need for continuous professional development, and the recognition of professional certifications by employers.

Customer preferences: In today's competitive job market, individuals are realizing the importance of acquiring specialized skills to stay relevant and competitive. Professional certificates provide a tangible proof of expertise in a specific field, making individuals more attractive to potential employers. Additionally, obtaining a professional certification allows individuals to demonstrate their commitment to continuous learning and professional development, which is highly valued by employers.

Trends in the market: One of the key trends in the Professional Certificates market in Switzerland is the increasing demand for certifications in fields such as project management, data analytics, and digital marketing. These fields are experiencing rapid growth and require specialized skills that can be acquired through professional certifications. As technology continues to advance and industries become more specialized, the demand for professionals with these certifications is expected to grow. Another trend in the market is the shift towards online learning platforms and virtual certifications. This trend has been accelerated by the COVID-19 pandemic, which has forced many individuals to seek alternative ways of acquiring new skills and certifications. Online learning platforms offer convenience and flexibility, allowing individuals to learn at their own pace and from anywhere in the world. This trend is likely to continue even after the pandemic, as individuals recognize the benefits of online learning.

Local special circumstances: Switzerland is known for its highly skilled workforce and strong emphasis on education. The country has a well-developed vocational education system, which places a high value on practical skills and certifications. Professional certifications are seen as a way to enhance one's employability and career prospects in Switzerland. Additionally, Switzerland has a strong network of professional associations and industry bodies, which play a key role in the development and recognition of professional certifications.

Underlying macroeconomic factors: The strong economy and low unemployment rate in Switzerland are driving the demand for professional certifications. With a highly competitive job market, individuals are looking for ways to differentiate themselves and stand out to employers. Professional certifications provide a way to demonstrate specialized skills and expertise, making individuals more attractive to employers. Furthermore, Switzerland is home to many multinational companies and has a strong presence in industries such as finance, pharmaceuticals, and technology. These industries require professionals with specific skills and certifications, creating a demand for specialized certifications in these fields. In conclusion, the Professional Certificates market in Switzerland is experiencing growth and development due to customer preferences for specialized skills, the increasing demand for certifications in specific fields, the shift towards online learning platforms, and the strong emphasis on education and practical skills in Switzerland. These trends are driven by the need for continuous professional development and the recognition of professional certifications by employers. The strong economy and presence of multinational companies further contribute to the demand for professional certifications in Switzerland.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.