Event Tickets - Switzerland

Switzerland

Revenue in the Event Tickets market is projected to reach €531.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.43%, resulting in a projected market volume of €562.40m by 2028.
The Music Events market has a projected market volume of €273.20m in 2024.
In global comparison, most revenue will be generated in the United States (€33,280.00m in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to €216.50 in 2024.
In the Event Tickets market, the number of users is expected to amount to 2.5m users by 2028.
User penetration in the Event Tickets market will be at 27.6% in 2024.

Key regions: Germany, India, China, Europe, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Event Tickets market in Switzerland is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in Switzerland are playing a key role in the growth of the Event Tickets market. Swiss consumers are increasingly seeking out unique and memorable experiences, and attending live events is one way to fulfill this desire. Whether it is a music concert, a sporting event, or a theater performance, Swiss consumers are willing to spend money on tickets to be part of these live experiences. Additionally, there is a growing trend among Swiss consumers to prioritize experiences over material possessions, further driving the demand for event tickets. Trends in the market are also contributing to the growth of the Event Tickets market in Switzerland. One notable trend is the increasing popularity of international events and performances in the country. Switzerland is known for its high standard of living and its cosmopolitan cities, making it an attractive destination for international artists, performers, and sports teams. This trend has led to a greater variety of events being available to Swiss consumers, further fueling the demand for event tickets. Local special circumstances in Switzerland are also influencing the development of the Event Tickets market. Switzerland has a strong culture of supporting the arts and sports, with a high level of government funding and private sponsorship. This has resulted in the availability of world-class venues and facilities for hosting events, as well as a vibrant local arts and sports scene. Swiss consumers are therefore more likely to attend events and purchase tickets, knowing that they will be able to enjoy high-quality performances and experiences. Underlying macroeconomic factors are also contributing to the growth of the Event Tickets market in Switzerland. The country has a stable and prosperous economy, with high levels of disposable income among its population. This means that Swiss consumers have the financial means to spend on leisure activities and entertainment, including event tickets. Additionally, Switzerland is a popular tourist destination, attracting visitors from around the world. These tourists also contribute to the demand for event tickets, further boosting the market. In conclusion, the Event Tickets market in Switzerland is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Swiss consumers' desire for unique experiences, the popularity of international events, government support for the arts and sports, and the country's stable economy all contribute to the positive trajectory of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.