Soft Drinks - Belarus

The Soft Drinks market in Belarus has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Soft Drinks market in Belarus have been shifting towards healthier options, with consumers increasingly seeking out low-sugar and natural drinks. This trend mirrors the global movement towards healthier lifestyles and the growing awareness of the negative health effects of excessive sugar consumption. As a result, we have seen an increase in the demand for bottled water, fruit juices, and other non-carbonated drinks in Belarus. In addition to healthier options, convenience has also become an important factor for customers in the Soft Drinks market. Busy lifestyles and on-the-go consumption habits have led to an increased demand for ready-to-drink beverages in convenient packaging formats, such as PET bottles and cans. This trend is in line with the global shift towards convenience and portability in the beverage industry. Trends in the Soft Drinks market in Belarus are also influenced by local special circumstances. The country's relatively low average income levels compared to other European countries have led to a focus on affordability in the market. As a result, there is a strong demand for value-for-money products and promotions, with consumers being price-sensitive and seeking out the best deals. This has led to the popularity of economy brands and private label products in Belarus. Furthermore, the Soft Drinks market in Belarus is influenced by the country's cultural preferences and traditions. For example, there is a strong preference for carbonated drinks, particularly during social gatherings and celebrations. This has led to the popularity of local brands and flavors in the market. Underlying macroeconomic factors also play a role in the development of the Soft Drinks market in Belarus. Economic stability and growth, as well as favorable government policies and regulations, have created a conducive environment for the industry to thrive. Additionally, the country's increasing urbanization and rising middle class population have contributed to the growth of the market, as urban consumers have higher disposable incomes and greater access to a variety of soft drink options. In conclusion, the Soft Drinks market in Belarus is experiencing growth due to changing customer preferences towards healthier and more convenient options, as well as local special circumstances and underlying macroeconomic factors. As the market continues to evolve, it will be important for companies to stay attuned to these trends and adapt their strategies accordingly to meet the evolving needs and preferences of Belarusian consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.