Ready-to-Drink (RTD) Coffee & Tea - Belarus

The Ready-to-Drink (RTD) Coffee & Tea market in Belarus has been experiencing significant growth in recent years.

Customer preferences: Belarusian consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing popularity of RTD Coffee & Tea in the country. The busy lifestyles of modern consumers have led to a higher demand for ready-to-drink beverages that can be consumed easily and quickly. Additionally, the younger generation in Belarus, who are more open to trying new and innovative products, have embraced the RTD Coffee & Tea trend.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Belarus is the introduction of new flavors and varieties. Manufacturers are constantly innovating to cater to the diverse tastes and preferences of consumers. This includes introducing unique flavor combinations and adding functional ingredients such as vitamins and antioxidants to enhance the health benefits of the beverages. The availability of a wide range of flavors and options has further fueled the growth of the market. Another trend in the market is the increasing focus on sustainability. Consumers are becoming more conscious of the environmental impact of their choices and are seeking products that are eco-friendly. In response to this demand, many RTD Coffee & Tea brands in Belarus have started using sustainable packaging materials and adopting environmentally friendly production practices.

Local special circumstances: Belarus has a strong coffee and tea culture, with a long history of consuming these beverages. However, traditionally, coffee and tea have been consumed in the form of hot beverages. The emergence of the RTD Coffee & Tea market in Belarus has provided consumers with a convenient and refreshing alternative to the traditional hot drinks. This has contributed to the rapid growth of the market.

Underlying macroeconomic factors: The growth of the RTD Coffee & Tea market in Belarus can also be attributed to favorable macroeconomic factors. The country has witnessed steady economic growth in recent years, leading to an increase in disposable income levels. As a result, consumers have more purchasing power and are willing to spend on premium and convenient products like RTD Coffee & Tea. Furthermore, the increasing urbanization in Belarus has also played a role in the development of the market. Urban areas tend to have a higher concentration of young and working professionals who are more likely to opt for ready-to-drink beverages due to their busy lifestyles. The urbanization trend has created a larger target market for RTD Coffee & Tea brands in Belarus. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Belarus has been growing rapidly due to changing customer preferences, including a preference for convenience and on-the-go products. The introduction of new flavors and varieties, as well as a focus on sustainability, are key trends in the market. The strong coffee and tea culture in Belarus, coupled with favorable macroeconomic factors such as economic growth and urbanization, have also contributed to the development of the RTD Coffee & Tea market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.