Bottled Water - Belarus

The Bottled Water market in Belarus has experienced significant growth in recent years, driven by changing consumer preferences and a growing awareness of the health benefits of drinking bottled water.

Customer preferences: In Belarus, consumers are increasingly opting for bottled water as their beverage of choice. This can be attributed to several factors. Firstly, there is a growing concern about the quality of tap water, with many consumers perceiving it as unsafe to drink. As a result, they are turning to bottled water as a safer alternative. Additionally, bottled water is seen as a convenient and portable option, making it popular among busy individuals who are always on the go.

Trends in the market: One of the key trends in the Bottled Water market in Belarus is the increasing demand for natural and mineral-rich water. Consumers are becoming more conscious of the health benefits associated with these types of water, such as improved hydration and mineral intake. As a result, there has been a shift towards premium and specialty bottled water brands that offer these qualities. Another trend in the market is the rise of flavored and functional bottled water. Consumers are looking for more variety and unique flavors in their beverages, and bottled water manufacturers are capitalizing on this demand by introducing a wide range of flavored options. Additionally, functional bottled water, which is infused with vitamins, minerals, or other health-enhancing ingredients, is gaining popularity among health-conscious consumers.

Local special circumstances: Belarus has a relatively low consumption of bottled water compared to other European countries. This can be attributed to the country's strong tradition of drinking tap water and the availability of high-quality water from natural sources. However, the growing concerns about tap water quality and the convenience offered by bottled water are gradually changing consumer behavior in Belarus.

Underlying macroeconomic factors: The growing Bottled Water market in Belarus can also be attributed to the country's improving economic conditions. As disposable incomes rise, consumers have more purchasing power to spend on premium and specialty bottled water brands. Additionally, the increasing urbanization and Westernization of Belarusian society have influenced consumer preferences, with bottled water becoming a symbol of modernity and a healthier lifestyle. In conclusion, the Bottled Water market in Belarus is experiencing growth due to changing consumer preferences, including concerns about tap water quality and a desire for convenience. The market is also influenced by global trends, such as the demand for natural and mineral-rich water, as well as flavored and functional options. With improving economic conditions and a growing awareness of the health benefits of drinking bottled water, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.