Ready-to-Drink (RTD) Coffee - Belarus

The Ready-to-Drink (RTD) Coffee market in Belarus has been experiencing steady growth in recent years.

Customer preferences: Belarusian consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the increasing popularity of RTD coffee products. The fast-paced lifestyle of modern consumers, combined with the desire for quick and easy refreshments, has made RTD coffee a convenient choice for many. Additionally, the younger generation in Belarus has embraced the coffee culture and seeks out trendy and innovative beverages, further driving the demand for RTD coffee.

Trends in the market: One notable trend in the RTD coffee market in Belarus is the rise of premium and specialty offerings. Consumers are willing to pay a premium for high-quality and unique flavors, as they seek a more elevated coffee-drinking experience. This trend is in line with the global shift towards premiumization in the coffee industry. Another trend is the increasing availability and variety of RTD coffee products in the market. Local and international beverage companies have recognized the potential of the Belarusian market and have introduced a wide range of RTD coffee options to cater to different consumer preferences. This has created a competitive landscape, with companies constantly innovating and introducing new flavors and packaging formats to attract consumers.

Local special circumstances: Belarus has a strong tea-drinking culture, with tea being the preferred hot beverage for many Belarusians. However, the growing popularity of coffee, including RTD coffee, is gradually changing this preference. The younger generation, in particular, is embracing coffee as a trendy and fashionable beverage, which is driving the demand for RTD coffee products.

Underlying macroeconomic factors: Belarus has experienced steady economic growth in recent years, which has contributed to the increasing disposable income of consumers. This has allowed consumers to spend more on discretionary items, such as RTD coffee, and has contributed to the growth of the market. Additionally, the growing urbanization in Belarus has led to an increase in the number of cafes, coffee shops, and convenience stores, providing consumers with easy access to RTD coffee products. The convenience and accessibility of these products have further fueled the demand for RTD coffee in the country. In conclusion, the Ready-to-Drink (RTD) Coffee market in Belarus is developing due to changing customer preferences, including a preference for convenience and on-the-go consumption, as well as the rise of premium and specialty offerings. The increasing availability and variety of RTD coffee products, along with the country's strong economic growth and growing urbanization, have also contributed to the market's growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.