Ready-to-Drink (RTD) Coffee - United States

The Ready-to-Drink (RTD) Coffee market in United States has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in United States is the changing preferences of consumers. With busy lifestyles and increasing urbanization, consumers are looking for convenient and on-the-go options for their coffee fix. Ready-to-Drink Coffee provides a convenient solution for consumers who want to enjoy a cup of coffee without the hassle of brewing it themselves. Additionally, the increasing popularity of coffee shops and cafes has also contributed to the growth of the RTD Coffee market, as consumers are now looking for the same quality and taste in their packaged coffee beverages.

Trends in the market: One of the key trends in the RTD Coffee market in United States is the increasing demand for premium and specialty coffee products. Consumers are becoming more discerning about the quality and taste of their coffee, and are willing to pay a premium for high-quality and unique flavors. This trend has led to the introduction of a wide range of premium RTD Coffee products in the market, including cold brews, nitro-infused coffees, and single-origin coffees. Another trend in the market is the growing popularity of healthier and functional beverages. Consumers are now looking for RTD Coffee products that not only taste good, but also offer health benefits. As a result, companies are introducing products that are low in sugar, fat, and calories, and are fortified with vitamins, minerals, and other functional ingredients. This trend is driven by the increasing health consciousness among consumers and their desire to make healthier choices.

Local special circumstances: The United States has a strong coffee culture, with coffee being one of the most popular beverages in the country. This cultural preference for coffee has created a favorable environment for the growth of the RTD Coffee market. Additionally, the United States has a large population of millennials who are known for their love of coffee and their preference for convenient and on-the-go options. This demographic group has been a key driver of the growth of the RTD Coffee market in the country.

Underlying macroeconomic factors: The growth of the RTD Coffee market in United States is also influenced by underlying macroeconomic factors. The strong economy and high disposable income levels in the country have contributed to the increased spending on premium and specialty coffee products. Additionally, the growth of e-commerce and online retail channels has made it easier for consumers to access and purchase RTD Coffee products. This has further fueled the growth of the market, as consumers can now conveniently order their favorite coffee beverages online and have them delivered to their doorstep.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.