Soft Drinks - United States

The Soft Drinks market in United States has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing preferences of customers. Consumers in the United States are increasingly looking for healthier beverage options, and this has led to a rise in demand for low-sugar and natural drinks. Soft drink companies have responded to this demand by introducing a wide range of new products, including zero-calorie and organic drinks. Additionally, there has been a shift towards more premium and innovative products, such as craft sodas and flavored sparkling water.

Trends in the market: Another trend in the Soft Drinks market in United States is the increasing popularity of functional beverages. Consumers are now looking for drinks that offer additional health benefits, such as energy-boosting, hydration, and digestive health. This has led to the introduction of a variety of functional drinks, including sports drinks, enhanced water, and probiotic beverages. The growing interest in functional beverages is driven by the increasing health-consciousness among consumers, who are seeking ways to improve their overall well-being.

Local special circumstances: In addition to changing customer preferences, there are also some local special circumstances that have influenced the Soft Drinks market in United States. One of these is the prevalence of convenience stores and vending machines, which are popular channels for purchasing soft drinks. These outlets provide easy access to beverages and contribute to the overall growth of the market. Moreover, the United States has a large and diverse population, which has led to the development of a wide range of soft drink flavors and varieties to cater to different tastes and preferences.

Underlying macroeconomic factors: Several macroeconomic factors have also contributed to the growth of the Soft Drinks market in United States. The country has a strong economy and high disposable income levels, which have allowed consumers to spend more on beverages. Additionally, the United States has a well-developed distribution network, which ensures that soft drinks are readily available to consumers across the country. Furthermore, the presence of major soft drink companies, such as Coca-Cola and PepsiCo, has played a significant role in driving the growth of the market through their extensive marketing and distribution efforts. Overall, the Soft Drinks market in United States is experiencing growth due to changing customer preferences, the popularity of functional beverages, local special circumstances, and underlying macroeconomic factors. As consumers continue to prioritize health and wellness, it is expected that the market will continue to evolve and offer new and innovative products to meet their needs.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.