Ready-to-Drink (RTD) Tea - Belarus

The Ready-to-Drink (RTD) Tea market in Belarus has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, convenience, and unique flavors have contributed to the increasing demand for RTD tea in the country.

Customer preferences: Belarusian consumers are increasingly seeking healthier beverage options, and RTD tea fits this trend perfectly. RTD tea is often perceived as a healthier alternative to carbonated soft drinks due to its natural ingredients and lower sugar content. Additionally, the convenience of ready-to-drink beverages appeals to busy individuals who are looking for on-the-go options.

Trends in the market: One of the key trends in the RTD tea market in Belarus is the growing popularity of flavored and functional teas. Consumers are now looking for unique and innovative flavors, such as fruit-infused teas or herbal blends with added health benefits. This trend is driven by the desire for variety and the belief that certain ingredients can enhance well-being. Another trend in the market is the increasing availability of RTD tea in various formats and packaging sizes. Manufacturers are catering to different consumer needs by offering single-serve bottles, larger family-sized packs, and even multipacks. This allows consumers to choose the packaging size that best suits their preferences and consumption habits.

Local special circumstances: Belarus has a rich tea-drinking culture, with tea being a popular beverage choice among the population. This cultural affinity for tea has created a favorable environment for the growth of the RTD tea market. The market is also supported by the presence of local tea brands that offer traditional and unique tea flavors that resonate with Belarusian consumers.

Underlying macroeconomic factors: The growing middle class in Belarus has contributed to the increasing demand for premium and value-added products, including RTD tea. As disposable incomes rise, consumers are willing to spend more on higher-quality beverages. This has created opportunities for both local and international tea brands to expand their presence in the market and introduce new product offerings. Additionally, the increasing urbanization in Belarus has led to a shift in consumer lifestyles and preferences. Urban dwellers are often looking for convenient and portable beverage options to suit their fast-paced lifestyles. RTD tea fulfills this need by providing a refreshing and healthy beverage that can be consumed on the go. In conclusion, the Ready-to-Drink (RTD) Tea market in Belarus is experiencing growth due to customer preferences for healthier beverage options, convenience, and unique flavors. The market is characterized by the growing popularity of flavored and functional teas, as well as the availability of RTD tea in various formats and packaging sizes. The local tea-drinking culture and the presence of local tea brands further contribute to the market's development. The underlying macroeconomic factors of a growing middle class and increasing urbanization also play a role in driving the demand for RTD tea in Belarus.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.