Ready-to-Drink (RTD) Tea - United Kingdom

The Ready-to-Drink (RTD) Tea market in United Kingdom has been experiencing steady growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Tea market in United Kingdom is the increasing demand for healthier beverage options. As consumers become more health-conscious, they are looking for alternatives to sugary drinks and carbonated beverages. RTD Tea offers a refreshing and healthier option, as it is often made with natural ingredients and contains less sugar compared to other beverages. Additionally, RTD Tea is often marketed as a natural and organic product, which appeals to consumers who are seeking more natural and sustainable options.

Trends in the market: Another trend driving the growth of the RTD Tea market in United Kingdom is the rising popularity of tea as a beverage choice. Tea has long been a traditional and popular drink in the United Kingdom, and consumers are now embracing the convenience of ready-to-drink options. RTD Tea offers the same great taste and benefits of traditional tea, but in a convenient and portable format. This has made it a popular choice for on-the-go consumers who want a refreshing beverage without the hassle of brewing tea themselves.

Local special circumstances: The United Kingdom has a strong tea-drinking culture, which has contributed to the growth of the RTD Tea market. Tea is deeply ingrained in British society and is often associated with relaxation, comfort, and socializing. The popularity of tea in the United Kingdom has created a favorable environment for the growth of the RTD Tea market, as consumers are already familiar with and enjoy the taste of tea. Additionally, the United Kingdom has a well-established tea industry, which has helped to drive innovation and product development in the RTD Tea market.

Underlying macroeconomic factors: The growing RTD Tea market in United Kingdom is also influenced by macroeconomic factors such as changing demographics and lifestyle trends. The United Kingdom has a diverse population with a wide range of tastes and preferences. As the population becomes more multicultural, there is an increasing demand for a variety of beverage options, including RTD Tea. Additionally, changing lifestyle trends such as busier schedules and increased focus on health and wellness have contributed to the growth of the RTD Tea market. Consumers are looking for convenient and healthier options that fit into their busy lives, and RTD Tea provides a solution to these needs. In conclusion, the Ready-to-Drink (RTD) Tea market in United Kingdom is experiencing growth due to increasing customer preferences for healthier beverage options, the rising popularity of tea as a beverage choice, the strong tea-drinking culture in the country, and underlying macroeconomic factors such as changing demographics and lifestyle trends. These factors have created a favorable environment for the growth of the RTD Tea market in United Kingdom, and the market is expected to continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.