Juices - Belarus

The Juice market in Belarus has been experiencing steady growth over the past few years. Customer preferences for healthier beverage options, along with the increasing disposable income of the population, are driving this growth. Additionally, local special circumstances and underlying macroeconomic factors have also contributed to the development of the Juice market in Belarus. Customer preferences in Belarus have shifted towards healthier beverage options, with an increasing focus on natural and nutritious products. Consumers are becoming more health-conscious and are actively seeking out products that are low in sugar and high in vitamins and minerals. This shift in preferences has led to a growing demand for juices that are made from real fruits and have no added sugars or artificial ingredients. Trends in the Juice market in Belarus reflect these customer preferences. There has been a rise in the availability of cold-pressed juices, which are made by extracting juice from fruits and vegetables without applying heat. Cold-pressed juices are believed to retain more nutrients and enzymes compared to traditional juices, making them a popular choice among health-conscious consumers. In addition, there has been an increase in the variety of juice flavors available in the market, catering to different tastes and preferences. Local special circumstances in Belarus have also contributed to the growth of the Juice market. The country has a favorable climate for the cultivation of fruits, particularly apples and berries, which are commonly used in the production of juices. This has led to a steady supply of locally sourced fruits, ensuring the availability of fresh and high-quality ingredients for juice production. Furthermore, Belarus has a strong agricultural sector, with many farmers and producers focusing on organic farming practices. This has resulted in a growing availability of organic juices in the market, appealing to consumers who prioritize sustainability and environmental consciousness. Underlying macroeconomic factors have also played a role in the development of the Juice market in Belarus. The country has experienced economic growth in recent years, leading to an increase in disposable income among the population. As a result, consumers have more purchasing power and are willing to spend on premium and healthier products, including juices. The growing middle class in Belarus has also contributed to the expansion of the Juice market, as these consumers have a higher propensity to spend on non-essential items. In conclusion, the Juice market in Belarus is developing due to customer preferences for healthier beverage options, the availability of locally sourced fruits, and the country's favorable macroeconomic conditions. The market is expected to continue growing as consumers prioritize their health and well-being, and as the variety of juice flavors and options expands to cater to different tastes and preferences.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.