Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Germany

Germany

Revenue in the Sweeteners market amounts to €1.25bn in 2024. The market is expected to grow annually by 5.19% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€116,000m in 2024).
In relation to total population figures, per person revenues of €14.98 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 516.90m kg by 2029. The Sweeteners market is expected to show a volume growth of 3.1% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 5.3kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Sweeteners market in Germany's Food Market is experiencing negligible growth due to various factors such as increasing health concerns, availability of healthier options, and competition from alternative sweeteners. Despite this, the market is still driven by the high demand for traditional sweeteners like honey and sugar, as well as the growing popularity of artificial sweeteners. The convenience and variety offered by online shopping platforms also contribute to the market's growth.

Customer preferences: With the rising health consciousness among consumers, there has been a growing demand for natural and organic sweeteners as a healthier alternative to traditional sugar. This trend is being driven by a shift towards healthier and cleaner eating habits, as well as a growing concern for the environmental impact of artificial sweeteners. Additionally, there has been an increasing focus on sugar reduction and low-calorie options, leading to a surge in demand for alternative sweeteners such as stevia and monk fruit.

Trends in the market: In Germany, the Spreads & Sweeteners Market within The Food market is seeing a shift towards healthier options, with a growing demand for natural sweeteners like honey and maple syrup. This trend is driven by consumers' increasing focus on health and wellness, as well as rising concerns over the negative effects of artificial sweeteners. Additionally, there is a rising demand for vegan and organic options, with more companies offering plant-based spreads and sweeteners. These trends are significant as they reflect changing consumer preferences and present opportunities for industry stakeholders to tap into the growing market for healthier, more natural products. However, this may also pose challenges for traditional spreads and sweetener brands, which may need to adapt their offerings to stay relevant in the market.

Local special circumstances: In Germany, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's strong emphasis on healthy and sustainable food products. This has led to a rise in demand for natural and organic sweeteners, such as honey and agave syrup. Additionally, Germany's strict food regulations and labeling laws have resulted in a higher consumer trust in the quality and safety of food products. This has also driven the market towards healthier and more transparent sweetener options, such as stevia and monk fruit extract.

Underlying macroeconomic factors: The growth of the Spreads & Sweeteners Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending patterns, inflation rates, and overall economic stability. Countries with positive economic outlooks and higher consumer spending power are likely to experience higher demand for spreads and sweeteners, while regions with unstable economies and low consumer confidence may see a decline in market growth. Additionally, government policies and regulations surrounding food safety and labeling can also influence market performance, as consumers are increasingly demanding transparency and healthier options in their food choices. The rise in health-consciousness and the growing trend of natural and organic products are also driving the demand for healthier spreads and sweeteners, leading to overall market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.