Non-Alcoholic Drinks - Germany

The Non-Alcoholic Drinks market in Germany has been experiencing significant growth in recent years.

Customer preferences: German consumers have shown a growing preference for healthier beverage options, which has contributed to the rise in the Non-Alcoholic Drinks market. With an increasing focus on health and wellness, consumers are looking for beverages that are low in sugar, natural, and free from artificial additives. This has led to a surge in demand for products such as herbal teas, flavored water, and functional beverages that offer specific health benefits.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Germany is the rise of plant-based beverages. As more consumers adopt vegetarian or vegan diets, there is a growing demand for plant-based alternatives to traditional dairy products. This has led to the introduction of a wide range of plant-based milk alternatives, such as almond milk, soy milk, and oat milk. These products are not only popular among vegans and vegetarians but also appeal to health-conscious consumers looking for dairy-free options. Another trend in the market is the increasing popularity of functional beverages. These are drinks that offer additional health benefits beyond basic hydration. Functional beverages can include ingredients such as vitamins, minerals, antioxidants, and probiotics. German consumers are seeking out these products as a way to support their overall health and well-being.

Local special circumstances: Germany has a strong culture of environmental consciousness and sustainability. This has influenced the Non-Alcoholic Drinks market, with consumers seeking out products that are environmentally friendly and produced using sustainable practices. As a result, there has been a rise in the availability of organic and fair-trade beverages in the market. These products appeal to consumers who are not only concerned about their own health but also the health of the planet.

Underlying macroeconomic factors: The strong economy in Germany has contributed to the growth of the Non-Alcoholic Drinks market. With a high standard of living and disposable income, consumers are willing to spend more on premium and healthier beverage options. Additionally, the country's aging population has also played a role in driving demand for Non-Alcoholic Drinks. As consumers age, they become more conscious of their health and are more likely to choose beverages that offer health benefits. In conclusion, the Non-Alcoholic Drinks market in Germany is experiencing growth due to customer preferences for healthier options, the rise of plant-based and functional beverages, local special circumstances such as a focus on sustainability, and underlying macroeconomic factors such as a strong economy and an aging population.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.